True Powers of Japan Rediscovered
Rohto Pharmaceutical got to agriculture as the way to achieve true health.
We found there are many treasures in the countries of Japan that people
living in the metropolitan areas have forgotten.
Uda City of Nara is a region famous for Chinese herbal medicine, with land
known to grow crude medicine from ancient times.
However, even such regions had problems of their own, such as the decline
of the crude-medicine industry and the lack of successors.
Coming to the conclusion that we must not let the rich local resousces
to wilt away, Rohto Pharmaceutical formed a comprehensive tie-up with the
Nara Prefecture in 2015.
Other than revitalizing the cultivation of herbal medicine, we will nurture
young successors that have faith in the benefits of herbal medicine.
Rohto believes in a future where Japan will be revitalized starting from
the rural areas.
Working with Regional Areas of Nara
Challenging recycle-based organic agriculture
Since ancient times, Nara has been the center of medicinal plant cultivation
for Chinese herbal medicine. Agricultural Corporation of Handsome Garden
was established to revive the once flourished herbal medicine and land
by challenging recycle-based organic agriculture that does not use chemicals
or synthetic fertilizers. Much of present-day agriculture heavily impacts
However, the traditional, recycle-based organic agriculture preserved up
to just half a century ago enables harvesting agricultural products in
superior quality using very little production materials though it requires
Doing things on our own, that is the Rohto way
People at Handsome Garden are those that have been working for Rohto Pharmaceutical.
Getting hands on agriculture for the first time, they encountered many
difficulties such as measures concerning wild animals such as deer and
boar, as well as battling summer weeds grown in undeveloped woodlands.
Although nature can sometimes be hard to deal with, Rohto believes that
we should try any inexperienced business including food and agriculture.
This is the culture at Rohto. We will continue to face up to the farms
with a belief that the health of individuals will support the future of
Creating an agricultural community
Another mission of Handsome Garden is to create new job opportunities in
Rohto supports farmers that are having difficulties by providing know-how
of various organic agricultural methods.
Other than providing production skills for crops, the main theme is to
build a strong relationship between consumers i.e. people living in urban
cities and producers through communication. For this, various events are
being held other than learning the basics of organic agriculture such as
harvest festivals in summer and autumn. Such events offer the perfect opportunity
for producers to be stimulated by the customers. Widening the circle of
communication between producers and consumers, Rohto hopes to create a
place where people can associate with the memories of the land.
Comprehensive agreement with Nara
Revitalization of regional areas is an extremely important topic for the
future of Japan. Rohto Pharmaceutical believes that there are things that
only private enterprises can do. Even in the case of Nara, we believe that
we can create new industry and future that could not be achieved through
the government alone.
In March 2015, Rohto Pharmaceutical reached a comprehensive agreement with
Nara Prefecture to work hand in hand. This includes branding and sales
promotions of agricultural products produced in Nara, revitalization of
farming villages, and nurturing of the bearers of agriculture. Rohto would
like to remain as a company that supports the local communities in any
way while learning the true essence of health through agriculture.