Volunteer Activities by Our Staff

Tomodachi Sakusen (Operation Friend)

Tomodachi Sakusen (Operation Friend)

Rohto's Tomodachi Sakusen refers to the company-backed volunteer activities in which our staff participates for the continued support of the Tohoku Region after the Tohoku Earthquake and Tsunami in March 2011.

We perform various activities, from volunteering, to help clearing the wreckage immediately after the disaster, to supporting training aimed at revitalizing the local industry.

Based on our corporate philosophy; 'our vow to give thanks to all things (nature, society, people) that support our existence', we will maintain our connection with Tohoku to help society for the benefit of the customers who have supported us and been loyal to our products.

Volunteering in Disaster-Affected Areas

Volunteering in Disaster-Affected Areas

The areas hit by the tsunami were buried in mud and debris. Cleaning up the aftermath was the first step in getting people's lives back on track.

Amongst the tasks at hand, there were some that required heavy machinery and some that could only be completed by manpower. In the six months after the earthquake, 182 volunteers from Rohto took 'volunteer leave' to help clear the mud and debris over eight times.

Team Relaxation

Team Relaxation

The new school term started in May soon after the disaster, but the teachers had been running flat out for three months helping cleanup the schools and look after the students. Their fatigue caused by stress and their duties was reaching its peak.

Our masseurs working in the Rohto Smart Camp travelled to Tohoku to give the school teachers working hard in the front line for the children in the disaster-affected areas free massages and reflexology to relax them.

Study Support

Study Support

As the need for material resources in the disaster-affected regions started to stabilize, emotional and interpersonal support became more necessary. Our staff continues to brainstorm ways we could move 'from things to people' and support the 'people'.

The town of Onagawa was heavily damaged in the disaster, and all the cram schools were washed away expect one. The school committees, cram school teachers, local residents and volunteers all came together and established the Kougakkan, a collaborative school as a place where children who want to learn can come. Some of our staff members helped teach at the school as volunteers.

Volunteering to Support the Fishing Industry

Volunteering to Support the Fishing Industry

Port Ogatsu is a bay located in the south of the Sanriku Coast. All around the town you can see the scars the left by the tsunami. The town of Ogatsu, which was already suffering from depopulation, saw an even greater decline after the disaster.

To revitalize the area, the residents of Ogatsu are trying to create a new community and a new town through a new fishing industry.
Our staff have also been volunteering in these activities to support the fishing industry.

Project to Revitalize Ogatsu's Schools

Project to Revitalize Ogatsu's Schools

This project aims to turn abandoned school buildings into a place of learning where students can experience the beauty of nature, food, traditional culture, and the arts.
The local people aim to gather there to form a community and increase the nonresident population by attracting people from other areas to come to stay there to experience fishing, forestry, agriculture, and work from other industries.

Our staff have helped on five occasions, cleaning the school buildings, and renovating.