Business
Planning
Consider products and new services with a health-based approach to create and provide value to the world. Consider the specific problems faced by specific customers to create products and brands and work with business partners on projects to fully meet the needs of customers. Create new ROHTO businesses and play an active role as a leader.
APPROACH 0 1
Consider a population of 1
and reach more people.
N=Create detailed single-customer personas and product plans so that customers think products are designed precisely for them. We believe that by approaching a single person's concerns, we can help many other people who have the same concern.
APPROACH 0 2
Represent ROHTO better than anyone.
In addition to the appeal of the product, think about what ROHTO only can do. Work close with customers while expressing our capabilities as our biggest strength.
APPROACH 0 3
Get communities involved to spread health. This is also our mission.
We do not aim to simply create and provide products. We think about how we can use our knowledge to give back to society as we work more with local governments and drug stores. We will spread health through a new style of business. There are still many things we can do.
-
Health and beauty business (sales)
Work with a wide range of partners, including drug stores, convenience stores, variety shops, and online channels, to face the challenges of businesses, areas, and storefronts. Go beyond product sales by proposing a wide range of business projects, including the design of sale areas and events.
-
Marketing and communication
Plan advertising campaigns to explain brands and products to customers to encourage purchases. Consider what kind of channel or message would be suitable, work with outside partners to create advertisements or make purchases, and use our social networking accounts and fan sites to communicate with customers.
-
Product and brand marketing
Research market conditions and create detailed single-customer personas as a basis for product concepts that target specific customers and solve specific problems. The goal is to provide surprises and joy when the product is picked up.
-
Global business
Research market conditions in a country (customer needs, national character, competition, sales conditions, regulations, etc.), and create and execute a strategy to introduce products needed by the people. This also includes establishing a presence in countries where ROHTO Pharmaceutical is currently not making advancements.
