The history of Rohto has been created by our pioneers with ambition, determination, challenge and courage to do things that no one else would do. We have experienced over and over again successes and failures in our challenges, such as developing cosmetic products that are completely outside common sense and tackling difficult issues that are considered impossible to solve.

NEVER SAY NEVER spirit is embedded in Rohto's DNA. It is our declaration that we will continue to challenge the future. This phrase also expresses our 7 pledges, promising to work to support societies, endeavor to learn、share happiness of inspiring one another, and realize and be grateful that such efforts make a difference in the society.

For:Expresses what the challenge is for and for whom Rohto is making such challenge.