Rohto x Eye Care - NEVER SAY NEVER For Eyes
Rohto x Skincare - NEVER SAY NEVER For Beauty
Rohto x Regenerative Medicine - NEVER SAY NEVER For Life
Rohto x Diet - NEVER SAY NEVER For Food
Rohto x Overseas - NEVER SAY NEVER For World
Rohto x Reconstruction Support - NEVER SAY NEVER For Tohoku
Rohto x New Diet PALETAS - NEVER SAY NEVER For Happiness
Rohto x Local Community - NEVER SAY NEVER For Local

The history of Rohto has been created by our pioneers with ambition, determination, challenge and courage to do things that no one else would do. We have experienced over and over again successes and failures in our challenges, such as developing cosmetic products that are completely outside common sense and tackling difficult issues that are considered impossible to solve.

NEVER SAY NEVER spirit is embedded in Rohto's DNA. It is our declaration that we will continue to challenge the future. This phrase also expresses our 7 pledges, promising to work to support societies, endeavor to learn、share happiness of inspiring one another, and realize and be grateful that such efforts make a difference in the society.

For:Expresses what the challenge is for and for whom Rohto is making such challenge.

Rohto's Seven Pledges

  • We work wholeheartedly to support society, to help create a better world.
  • To this end, we are resolved to learn with humility and strive continuously toward self-improvement.
  • We place the highest importance in earning the trust and respect of our colleagues and our external business partners.
  • We take pride in our corporate culture that fosters lofty ideals, stirs passionate debates, and generates energetic actions.
  • We delight in constantly challenging each other to create waves of happy surprises for our customer worldwide.
  • Our people are our greatest asset. Our hard working culture, spirit of close cooperation, determination, passion, and leadership provide the fuel that drives the company.
  • We firmly pledge to serve the people, the society, and the environment, and are thankful for our meaningful existence.