Roki Sasaki (Chiba Lotte Marines), who is looking towards the future, has signed an ambassador contract with Rohto, the eye drop manufacturer!

• New TV commercial (YouTube)

Background of the contract signing

Our company's corporate identity (CI) is "NEVER SAY NEVER," and we strive to contribute to the beauty and health of people around the world by continuously creating unique and innovative products and services that go beyond conventional thinking. At the same time, through various activities, we support the "challenges for the future" of children who will lead the next generation.
From a young age, Sasaki dedicated himself to baseball, single-mindedly pursuing his dream, and in April 2022, he became the youngest player to achieve a perfect game in professional baseball. Despite facing various hardships and trials, he always looked forward, focused on the future, and continued to work hard, inspiring many who watch him and giving them the courage to take on challenges themselves.
We have reached an agreement with Sasaki of the Chiba Lotte Marines, who has boldly taken on the world stage and made a big step forward, in order to further inspire the eyes of people around the world who continue to challenge themselves towards the future.

Message movie

Scenes from the time of filming

Appearing in his 192cm tall uniform, Sasaki entered the studio, cheerfully greeting the staff with "Nice to meet you!" He listened attentively to the explanation of the shoot, carefully checking each detail, such as the pose for putting in eye drops and the position of his gaze. In front of the camera, he showed a determined expression in response to the CM director's instruction to "give a challenging look," and even demonstrated a pitching form just like in a real game. During breaks, he chatted with the staff with a carefree smile, and the shoot concluded in a friendly atmosphere.

Roki Sasaki's Profile

Born November 3, 2001, from Iwate Prefecture. Height: 192cm, Weight: 92kg.
He plays for the Chiba Lotte Marines. He holds the Japanese professional baseball record, and a world record, for 13 consecutive strikeouts. He also holds the professional baseball record for 19 strikeouts in a single game. In 2022, he recorded his personal best speed of 164 km/h. Furthermore, in April of the same year, he achieved the youngest perfect game in Japanese professional baseball history. He is a member of the Japanese national team for the WBC (WORLD BASEBALL CLASSIC™) which will begin in March 2023.

Reference Information: Our Initiatives for the Next Generation

Initiatives to foster healthy eyes in children

• The "Obu City Child Myopia Prevention Project" has begun in collaboration with Obu City, Aichi Prefecture, Nagoya University, and Sugi Pharmacy (April 2022 onwards).

  To protect the lifelong vision of children residing in Obu City, Aichi Prefecture, we support activities that propose lifestyle habits that lead to myopia prevention and promote awareness of myopia.

Initiatives to support challenges for the future

• Establishment of the "MICHINOKU Future Fund" (October 2011 onwards)

  Following the Great East Japan Earthquake, a scholarship fund was established jointly by Kagome Co., Ltd. and Calbee Co., Ltd. (later joined by Ebara Foods Co., Ltd.) to support the education of orphaned children affected by the disaster, with the hope that they would grow up without giving up on their dreams and hopes and become people who will contribute to the reconstruction of their hometowns.

• Support for the "Japan Junior Table Tennis Support Association" (May 2017 - present)

  To provide as many children as possible with the opportunity to experience table tennis from a young age and to encourage them to pursue their dreams and take on challenges through sports, we donate specially made children's table tennis tables to kindergartens and daycare centers and hold table tennis classes nationwide.

• The "ROHTO Foundation for Children’s Future" was established (September 2021 onwards).

  This organization works to create an environment that respects the individuality of diverse children and realizes a future society where everyone can live vibrantly. It aims to nurture the "seeds of the mind" in children who will lead the next generation, encouraging them to believe in their own potential and explore in their own way.

• "Rohto Science Kids" program launched (June 2022 onwards)

  This initiative began with the desire to let the next generation of children experience the joy of science and bring out a "sparkle in their eyes" like we've never seen before! It involves providing videos and interactive content created by our employees themselves.