We introduce the Rohto Group's management philosophy, vision, and other ideas that we value as a company.
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Corporate Philosophy
- For the people to enjoy their fulfilled and happy life, the Company takes the greatest responsibility to contribute to their mental and physical health continuously, and to attain such responsibility, the Company endeavors to operate its business from a long-term perspective and generate value.
- Being fully aware of its mission as a public organ, the Company endeavors to cooperate with all persons surrounding the Company to solve social issues and share with them all benefits gained through such efforts.
Articles of Incorporation Chapter 1 Article 2
Purpose: "Make people happier, make the future brighter."
The Rohto Group's purpose is to deliver health to people around the world through its products and services, thereby guiding all individuals and societies surrounding the Group toward "well-being" and invigorating the world of tomorrow.
ROHTO Group Comprehensive Management Vision 2030
“Connect for Well-being & Longevity”
Well-being means living each day with both body and mind full of vitality,and enjoying a happy life filled with smiles throughout every stage of life.At Rohto, Longevity means maximizing “health” through science and enabling people to live longer, more enjoyable lives.
We, the Rohto Group, regard Well-being and Longevity as “connected values.” To help people around the world experience Well-being for as long as possible, we will deepen our “Longevity” scienceand develop products, services, and businesses that support people’s futures.
By “connecting” diverse people with people, organizations with organizations, and businesses with businesses, we will create new innovation and value.
Through science, we will “connect” the present and the future, expand the possibilities of life without limit, and pioneer the future of Well-being and Longevity.
Under the slogan "Connect for Well-being & Longevity,"we aim to create a sustainable society wherepeople around the world can live healthy, long, and happy lives through our activities.
Values "Seven Pledges"
We committe to not only to the healthy mind and body, but also to the health of society, thereby improving the world better.We create unique and new products that go beyond common sense and deliver health worldwide.
The "Seven Pledges" are the ideas we value in our daily work.
- We work wholeheartedly to support society, to help create a better world.
- To this end, we are resolved to learn with humility and strive continuously toward self-improvement.
- We place the highest importance in earning the trust and respect of our colleagues and our external business partners.
- We take pride in our corporate culture that fosters lofty ideals, stirs passionate debate, and generates energetic actions.
- We delight in constantly challenging each other to create waves of happy surprises for our customers worldwide.
- Our people are our greatest asset. Our hard working culture, spirit of close cooperation, determination, passion, and leadership provide the fuel that drives the company.
- We firmly pledge to serve the people, the society, and the environment, and are thankful for our meaningful existence.
Corporate Slogan
Color: Blue represents intelligence, red represents passion.
The letter R represents "people," our starting point. It embodies our determination to "inspire people's hearts with the passion that flows from them and invigorate the world."
We aim to be a company where employees work from the heart
to move the heart of the consumers,to make people happier,
and to make the future brighter.
ROHTO's history has been built upon the collective efforts of each one of our staff members, who has enthusiastically tackled challenging tasks. In today’s increasingly automated and efficiency-driven society, we ask ourselves, “What is it that only humans can do?” Our new slogan reflects the values that each of us must continue to uphold to build a better society.