Intellectual Property Activities

Basic policy of intellectual property activities

Rohto Pharmaceutical conducts its intellectual property activities based on the following basic principles.

  1. Respect for the intellectual property rights of others

    • During the research and development phase and when launching new products, we verify the intellectual property rights of others and take appropriate action as needed, thereby respecting their rights and striving to prevent infringement.
  2. Acquiring and utilizing intellectual property to enhance the research value and brand value of our company.

    • We strive to protect our technological assets and enhance brand value by securing the results of our research and development, as well as our brand's assets such as naming and design, as intellectual property rights such as patents, designs, and trademarks. Furthermore, by utilizing the intellectual property rights acquired by our entire group of companies, we contribute to the overall business development of the group.
  3. Promoting the creation of intellectual property through collaboration and co-creation with external partners, and its social implementation.

    • We are promoting the creation of a system that fosters connections between our group companies, universities, and other companies, enabling us to generate new value.
    • Furthermore, we have begun initiatives to contribute to the development of society by returning the intellectual property rights we acquire to society as needed.

Examples of intellectual property utilization

We incorporate feedback and requests from our customers to create products that are easy to use. Through the protection of patents, trademarks, and design rights, we strive to deliver products of higher value to our customers.

Case study

Eyewash solution: "EasyCup® - Self-standing for easy eye washing even while looking down!"

Customer concerns and opinions

  • Sometimes you want to put the cup down while you're washing your eyes.

To solve such customer problems, we offer an eye wash using EasyCup® (trademark 5584434).

Eyewash solution: "EasyCup® - Self-standing for easy eye washing even while looking down!"
  • Self-standing and easy-to-use design (Patent 6095987)
  • Designed to be applied to the eye while facing downwards, creating an effective flow of liquid for eye washing (Design Patent No. 1476867)

Test kit: "Easy to collect urine and easy to use! Rohto's Urine Test Kit"

Customer concerns and opinions

  • I imagine a urine test would be messy because of the urine sample...
  • I'm worried about whether the test will be successful...

​A urine collection-friendly test kit that solves such customer problems.

Urine test kit: "Easy to collect urine and easy to use! Rohto's Urine Test Kit"
  • A stick design with a cap that allows you to extend the handle (Design Patent No. 1360624)
  • Shape designed to effectively capture urine (Patent 5632168, Design Registration 1365031)

Brand protection

To protect a brand that will be loved for a long time

The "V Rohto" brand began with the eye drops "V Rohto," launched in 1964, and celebrated its 60th anniversary in 2024.
Currently, the brand has expanded into supplements and continues to grow as a total eye care brand that symbolizes "V".
This progress is a testament to the trust and loyalty we have received from many customers over the years. The brand value cultivated through this trust is a vital asset for Rohto Pharmaceutical.

We will protect the value of the "V Rohto" brand by acquiring and protecting intellectual property rights, including trademark rights.

Countermeasures against counterfeit products

In recent years, counterfeit products imitating Rohto Pharmaceutical's products have been found on internet sites and elsewhere.
These counterfeit products are not guaranteed to be effective or safe, and may cause health problems if used by customers.

MELANO CC Medicated Spot Treatment Premium Serum (Quasi-drug)

To ensure that all our customers can confidently purchase genuine products, we are taking strict measures, including legal action, against counterfeiting activities.

Examples of countermeasures

  • Filing a request with Japanese customs to halt imports (MELANO CC, Obagi, etc.)
  • Utilization of intellectual property protection programs on each shopping site and requests for removal of infringing products.

Promoting the expansion and co-creation of intellectual property into different fields.

We are promoting initiatives to leverage the technologies we have cultivated to create new value. Within the company, we are making progress in utilizing the assets we own across various fields.
Furthermore, for technologies that we cannot fully utilize on our own, we engage in licensing activities for our patented technologies.

We are seeking partners to collaborate with us in developing products and services that will help us create a more well-being-oriented world. Please feel free to contact us for more information.

Case study

From eye drops to stomach medicine: "A refreshing and pleasant sensation"

Based on its research into the refreshing sensation of eye drops, Rohto Pharmaceutical developed "Smart Cool Tech®" (Patent No. 6687781, JP 2024-180505 A), a formulation technology that suppresses unpleasant irritation, and has applied it to many eye drop products.
We didn't stop at just incorporating these technologies into eye drops; we tried to extend our goal of "providing customers with a sense of comfort" to other fields. We applied the insights gained from analyzing the mechanism of refreshing sensation at the receptor level from eye drops to gastrointestinal medicines, a completely different field.

The key lies in the TRPA1 receptor, which senses pain and chemical irritation. While menthol produces a cooling sensation, it can also activate TRPA1, sometimes resulting in a stinging or irritating feeling. In our previous research on eye drops, we have found that menthone and α-pinene, found in peppermint oil, suppress TRPA1 activation.
To apply this idea of alleviating irritation to gastrointestinal medicine, we focused on limonene, a plant-derived component found in dried tangerine peel and ginseng, which are known as herbal medicine ingredients. We discovered that low concentrations of limonene suppress TRPA1 activation caused by menthol.
It is believed to provide a gentle cooling sensation by acting as a partial agonist.

This initiative has made it possible to design a new drug-taking experience—one that feels instantly refreshing upon ingestion—using receptor-level science. This is an example of extending the intellectual property technology, cultivated through a thorough commitment to usability in eye drops, to gastrointestinal medications.

Skincare technology that integrates skin and eyes

In recent years, it has become clear that inflammatory substances (SASP factors) secreted by senescent cells spread inflammation to surrounding normal cells, accelerating aging. Rohto Pharmaceutical calls this "aging inflammation" and is conducting research in the field of skincare.
In that study, we confirmed that a certain combination of ceramides suppresses the secretion of SASP factors and their mechanisms.

Furthermore, drawing on knowledge accumulated through research on eye drops and gastrointestinal medicines, we focused on guaiazulene sulfonate and established a technology that enhances its effect by adding two types of ceramides (Japanese Patent Publication No. 2024-152524).
By incorporating these ingredients into our products, we contribute to maintaining healthy skin by suppressing age-related inflammation and chronic inflammation.

We will continue to integrate research findings related to the eyes, gastrointestinal tract, skin, and other areas to develop our own unique technologies.

Tottori's marine resources are being effectively utilized in products like tsukudani (simmered seafood) and kimchi, contributing to regional revitalization.

(Left) Seaweed kurome (Right) Tsukudani (simmered food) made with kurome "KING KUROME"

"Kurome," a brown algae that had not been utilized along the coast of Tottori Prefecture, was the focus of our collaboration with Tottori University. Through investigations into extraction conditions and component characteristics, we discovered the usefulness of Kurome, and as a result, we obtained a patent (Patent No. 7744640) for its composition and manufacturing method.
The research results were licensed to Hōfukuichi Co., Ltd., a food processing company in Kurayoshi City, Tottori Prefecture, and they launched "KINGKUROME," a tsukudani (simmered seaweed) product that highlights the appeal of kurome (a type of seaweed), thus contributing to the return of research results to the local community. "KINGKUROME" is a processed product that utilizes local resources and has also contributed to raising awareness of kurome.

Furthermore, this initiative was not limited to Tottori Prefecture, but took on a new development through an intellectual property matching event hosted by Kawasaki Shinkin Bank.
Rohto Pharmaceutical introduced the potential applications of the technology, and the bank, from the perspective of promoting SDGs, matched them with "Otsukemono Kei," a kimchi specialty store in Kawasaki operated by Green Foods Atsumi Co., Ltd., a food manufacturer in Kawasaki City. A licensing agreement was concluded, which led to the development and sale of a new product, "Kurome Kimchi," by the company.

These initiatives are just one example of Rohto Pharmaceutical's use of intellectual property, contributing to regional revitalization and the creation of a sustainable society by enhancing the value of underutilized resources and promoting collaboration with local companies. We will continue to promote the use of intellectual property to circulate research results back into the community and society.

Licensable patents

Contact Us

ロート製薬株式会社 オープンイノベーションチーム
open-innovation@rohto.co.jp

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