A new product for Feminine Care market! Mentholatum® Kaburena Emulsion, a skin medication focusing on painful and itchy "vaginal discharge rash" in delicate areas, is now available.

Products/Business

A new product for the femcare market! Mentholatum® Kaburena Emulsion, a skin medication focusing on Feminine Care and itchy "vaginal discharge rash" in delicate areas, is now available.

March 8, 2023

ROHTO Pharmaceutical Co., Ltd. (Headquarters: Osaka City, President: Masafumi Sugimoto) will launch a new skin medication, "Mentholatum Kaburena Emulsion," which focuses on rashes and itching caused by painful and itchy vaginal discharge in adults, at pharmacies and drugstores nationwide from March 20, 2023 (Monday). Among the various problems in the delicate area, rashes and itching caused by vaginal discharge are one of the most serious concerns. Therefore, we have created a formula that pursues effectiveness and ease of use while taking into account the characteristics and symptoms of vaginal discharge. It soothes painful symptoms and contains fragrances that address bothersome odors, making it comfortable to use.
We will continue to develop and propose even better products while staying attentive to the delicate concerns of women.

Product name: Mentholatum Kaburena Emulsion (medication for dermatitis and eczema)

It's a sensitive issue that's hard to talk about. In fact, problems with vaginal discharge are a serious concern.

In today's world, where women's active participation in society is commonplace and daily life is busy with both family and work, it's easy to put off caring for delicate areas, and we hear that hormonal imbalances can easily lead to skin problems in these areas. Among the various concerns about delicate areas, it has become clear that problems related to vaginal discharge are particularly serious, with complaints such as "excessive discharge causes irritation and painful itching in the delicate area," "scratching causes a burning pain," and "I don't know which medication to use."

Reasons why vaginal discharge rash occurs

Vaginal discharge is an acidic secretion closely related to female hormones, containing old cells shed from the uterus and vagina. It plays an important role in protecting a woman's body by maintaining moisture inside the vagina, protecting the mucous membrane, and preventing the invasion of bacteria. The amount of discharge increases or decreases in accordance with the menstrual cycle, and the color changes, making it one of the barometers of health. On the other hand, various bacteria exist in this delicate area, and if moist discharge remains for a long time, bacteria can easily multiply. It is also an area where friction is easily caused by wiping vigorously in the toilet or by the daily use of panty liners.
If you experience irritation, burning, and itching due to vaginal discharge or other factors, it is recommended to treat it with appropriate medication.

A formula designed to address recurring itching and rashes.

Point 1: A dual approach to painful, itchy rashes.

This product combines "diphenhydramine" to quickly relieve itching with "ufenamate" and "glycyrrhetinic acid," active ingredients that heal the inflammation that causes itching, offering a double approach to symptoms.
Ufenamate is an anti-inflammatory ingredient that has been used for many years to treat inflammation in babies' skin and other delicate areas with thin skin.

Point 2: Formula design that takes into consideration delicate areas.

Contains "isopropylmethylphenol," which is effective against bacterial growth in vaginal discharge. It exhibits stable antibacterial effects even in the acidic environment that is one of the characteristics of vaginal discharge. "Tocopherol acetate" works to promote the repair of thin skin that is easily irritated.
At the same time, we've taken into consideration the unpleasant odor of vaginal discharge and adopted a refreshing fragrance. Because this area is difficult to care for frequently, we have pursued a formula that allows you to feel comfortable.
This is a non-steroidal, lotion-type formula that spreads easily.

*Effects due to improved blood circulation

Product development that addresses women's concerns (partial list)

In order to deliver beauty and health to our customers, we have been engaged in research addressing women's delicate concerns for many years. Along with our commitment to effectiveness, we develop products that take into account our customers' feelings and situations from every perspective, including ease of use and ease of purchase.

Detailed information

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Sales name Mentholatum Kaburena Emulsion
classification Category 2 OTC drug
Contents and price 15g / 1,200 yen (1,320 yen including tax)
Ingredients and Quantity
(in 100g)
Ufenamate 5g / Diphenhydramine 1g / Glycyrrhetinic acid 0.3g / Tocopherol acetate 0.5g / Isopropylmethylphenol 0.2g
Efficacy and effectiveness Eczema, dermatitis, sores, heat rash, contact dermatitis, itching, diaper rash
Usage/Dosage Apply an appropriate amount to the affected area several times a day.
  • "Kaburena" is a registered trademark of ROHTO Pharmaceutical Co., Ltd.
  • "Mentholatum" is a registered trademark of The Mentholatum Company.
  • 「" is a registered trademark of The Mentholatum Company.