Together with eye care ambassador Roki Sasaki (Chiba Lotte Marines), we conducted awareness activities to promote "children's eye health."

Our commitment to eye health

In 1909, in response to a social context of increasing blindness due to an epidemic of eye diseases, our company launched its first eye drops. For over 110 years, we have been conducting research on eyes and developing and selling products that meet diverse needs. In addition, we have conveyed the importance of eye health to people of all ages through various activities. In recent years, we have come to believe that it is important to take an interest in eye health from an early age in order to protect and maintain lifelong eye health, and we are particularly focusing on activities that target children's eyes.
Following the establishment of "Children's Eye Day" by the Japan Ophthalmology Awareness Conference, we have decided to launch this initiative with the aim of providing more people with an opportunity to take an interest in children's eye health.

Introduction to our activities

A video message from pitcher Roki Sasaki promoting "Children's Eye Day *1" has been released.

We will be distributing a video message promoting "Children's Eye Day *1" featuring Roki Sasaki, a player for the Chiba Lotte Marines and our company's eye care ambassador. Together with Mr. Sasaki, we hope to provide an opportunity for more people to take an interest in children's eye health. This video will be available on our official YouTube channel and social media from June 5th (Monday) to June 18th (Sunday), and will also be shown on digital signage at the Rohto Tokyo Building (details below).

[Reference image of digital signage at Rohto Tokyo Building]
Address: 1-7-5 Shiba, Minato-ku, Tokyo 105-0014

[Kids' Online Event] Learn and have fun with zoo staff! "Animal Eyes" Quiz Competition (Saitama, Tochigi, Ibaraki, Gunma Prefectures)

To help children learn about eyes in a fun way, our company and Couleur Project Co., Ltd. will be jointly hosting an online event. With the cooperation of Tobu Zoo, the event will be a quiz-style format where children can learn about the interesting features of animal eyes in an enjoyable way.

• Event Details

"Obu City Child Myopia Prevention Project" conducts outreach lectures and academic research (Obu City, Aichi Prefecture)

The "Obu City Child Myopia Prevention Project," a collaborative project between Obu City in Aichi Prefecture, Nagoya University, Sugi Pharmacy Co., Ltd., and our company, which has been underway since 2022, will include outreach lectures and the distribution of activity sheets to first-grade students at all nine elementary schools in Obu City from mid-June to mid-July 2023 as part of its awareness-raising activities this year. In addition, an epidemiological study targeting fifth and sixth graders is planned.

• Details of the initiative

Bringing the joy of seeing to the world, beyond national borders! "Joy of Seeing Project" 2022 Activity Report Released (Overseas/Asia Region)

Our company and Rohto Group affiliates overseas have collaborated to launch the Joy of Seeing (JoS, "The Joy of Seeing") project in June 2022, as an initiative to protect people's eye health worldwide. In 2022, the first year of the project, we published a project report detailing our activities, including awareness campaigns such as events and distribution of pamphlets to protect children's eyes, free eye examinations, and provision of eyeglasses, primarily in the Asian region.

• Details of the initiative and the 2022 activity report

Reference information: Our efforts to maintain children's eye health

• "Rohto Eye Care Teaching Materials" for learning about eye health

  This educational material, supervised by Professor Shingo Shiota, is provided free of charge primarily to educators. Aimed at elementary school students in grades 4-6, its purpose is to encourage behavioral change by helping children become aware of the importance of their eyes and how to use their tablets safely, while also providing a fun experience in acquiring three eye care skills.

• We have jointly developed the vision testing app "AImirun®" with ophthalmologists.

  This is a simple home vision testing application for iOS. Developed in collaboration with ophthalmologist Dr. Mayumi Ueda, this app aims to encourage regular vision testing and provide an early opportunity to notice any changes in vision.

• Survey report: "More than 60% of parents are as concerned about their child's eyesight as they are about their academic ability."

  This is a report of a survey conducted on October 10th, "Eye Care Day," targeting parents of first-year children in grades 1 through 9 (elementary school to junior high school). The aim is to investigate and publish parents' awareness of their children's eye health, thereby encouraging them to take an interest in eye care from an earlier stage and to lead to behavioral changes.