Introducing BLOOMIO®, a new skincare brand
formulated with the unique functional ingredient "Blue Ceramide®"
for the new aging generation who prioritize "effectiveness and ingredients."
July 6, 2023
ROHTO Pharmaceutical Co., Ltd. (Headquarters: Osaka City, President: Masafumi Sugimoto) will launch a new, next-generation skincare brand, "BLOOMIO," which addresses the root causes of aging signs *1 and *2 skin changes that occur with age.
Rohto has developed its own unique functional ingredient, "Blue Ceramide," and incorporated it into cosmetics for the first time in the world *3. Leveraging the knowledge gained from our dermatological research, the anti-aging *4 brand "Blue Mio" will be launched on September 10th, 2023 (Sunday) at select drugstores, variety shops, and online retailers.
*1: Lack of firmness, radiance, and transparency
*2: Dryness damage caused by prolonged exposure to dryness and UV rays.
*3: Our company is the first in the world to incorporate ingredients containing nano-fermented ceramide plus into cosmetics.
*4: Skincare appropriate for your age
Blue Ceramide: Dihydroxylignoceroyl phytosphingosine, Ceramide 6II, Sodium Guaiazulene Sulfonate (all moisturizing ingredients)
Recent changes in the anti-aging market and customer needs
The anti-aging category is a massive category, exceeding approximately 120 billion yen annually *5 and accounting for 33% *5 of the skincare market. While demand for this category is expected to remain high given its proportion of the domestic population, it has shrunk to approximately 70% of the same period in 2019 *6.
In a survey conducted by our company, when we asked people in their 40s and 50s about changes in their skincare habits over the past few years, we found that many felt they had come to place more importance on "effectiveness and efficacy" and "ingredients." Furthermore, while one in two people said they "thoroughly research information before buying skincare products," a similar number also indicated that they "don't know what kind of skincare their skin needs."
We will offer new proposals that will meet the needs of the new aging generation and contribute to the revitalization of the anti-aging care market.
Brand origins and features
As we age, even with proper care, our skin can become dull *7, rough, and generally unhealthy. This advanced anti-aging skincare series addresses these signs of aging *1 by researching their root causes *2. Focusing on the skin's natural health, it offers a comprehensive approach to skin concerns. We support a vibrant and positive daily life, allowing you to be yourself regardless of age.
The origin of the name and the meaning behind the logo
The three "O"s arranged vertically, combining "BLUE," "BLOOM," and "MIO," represent the journey towards always-healthy, radiant skin.
Features
The world's first *3 product to contain "Blue Ceramide," a unique functional ingredient born from our dermatological research. It's a unique complex of "Nano-Fermented Ceramide Plus," a natural ceramide discovered through fermentation technology, and "Sodium Guaiazulene Sulfonate," a blue, naturally occurring functional ingredient. It moisturizes, prevents skin roughness, and enhances transparency. It leads to clear, firm skin that feels radiant and moisturized.
- A calming floral scent that makes you want to take a deep breath.
- Patch tested and allergy tested. *8
- The blue color of the formulation comes from natural pigments.
Lineup
We will be launching three products: a pre-serum, a lotion, and a beauty cream.
*7: Due to dryness
*8: This does not mean that irritation or allergies will not occur in all individuals.
Nano-sized fermented ceramide plus: Dihydroxylignoceroyl phytosphingosine, ceramide 6II (all moisturizing ingredients)
Sodium guaiazulene sulfonate: Moisturizing ingredient
The ingenuity and vision behind the development of BluMio
This series features our proprietary functional ingredient, "Blue Ceramide," along with carefully selected ingredients that address common skin concerns, resulting in a product that prioritizes effectiveness. In its formulation, we aimed to create a product that instills confidence and peace of mind, especially since it's used daily. We've incorporated innovative formulation techniques that engage multiple senses—touch, sight, and smell—including a deep, penetrating feel that blends seamlessly with your skin, a deeply moisturizing sensation from within, and a refreshing blue color and fragrance that soothes the senses. We hope you'll choose Blue Mio when you start experiencing skin problems.
The common belief behind Rohto Pharmaceutical's skincare products
At our company, we aim for healthy and beautiful skin, and based on a thoroughly customer-centric approach, we believe that fundamental research is essential. We continue to conduct research to quickly apply various technologies to our products.
At Blue Mio, we wanted to respond to the positive aspirations of our new aging generation customers, who are highly interested in "effectiveness" and "ingredients," by focusing on the contents of our products and aging gracefully in their own way. Therefore, the entire company worked together to bring this product to market.
Going forward, we will continue to be thoroughly committed to the limitless possibilities of science and the joy of our customers, striving to deliver experiences that exceed expectations and contribute to a more fulfilling daily life.
| Product image |
 |
 |
 |
| Product name |
BluMio Deep Boost Serum |
Blue Mio Deep Moist Lotion |
Blumio Moist Repair Cream |
| Sales name |
R Rohto BM Serum |
R Rohto BM Lotion |
R Rohto BM Cream |
| classification |
cosmetics |
cosmetics |
cosmetics |
| Contents |
25g |
145mL |
30g |
| Price (including tax) |
3,850円 |
3,520円 |
4,400円 |
- "BlueMio" is a registered trademark of ROHTO Pharmaceutical Co., Ltd.
- "Blue Ceramide" is a registered trademark of ROHTO Pharmaceutical Co., Ltd., Ltd.