Mentholatum® Repair Repair One Lip Balm and Mentholatum® Flash Tint Lip are now available.

The history of Mentholatum lip balm and the background behind the launch of new products

Our lip products were first launched in 1975, when we acquired the exclusive trademark usage rights from The Mentholatum Company in the United States, which also marked the start of Skincare Business, which currently accounts for more than 60% of our sales. As the "Mentholatum" brand, we continue to uphold our unwavering commitment to "addressing the diverse skin concerns of our customers" and "cherishing the skin's natural homeostatic function." We offer a wide range of products, including not only lip balms that moisturize the lips, but also quasi-drug lip balms that prevent chapping and dryness, and medicinal lip balms that address symptoms such as chapping and dryness. These products are supported by a wide range of customers, regardless of age or gender.

This time, we are introducing two new products to address concerns related to wearing and removing masks, especially during the autumn and winter seasons when dryness is a major concern. "Mentholatum Repair One Exfoliating Lip" contains a "scrub" as one of its ingredients to care for dryness and roughness *1, providing both exfoliation and high moisturizing benefits for those who are particularly concerned about dryness and roughness. "Mentholatum Flash Tint Lip" addresses the growing demand from customers for longer-lasting color, including makeup, by providing both moisture and long-lasting color.

*1: Prevents dryness and roughness.

A scrub lip balm that provides exfoliation and deep moisturizing benefits in one product for dry, chapped lips *2.​

Mentholatum Repair One Lip Care Product Features

1. Formulated with sugar scrub (sucrose) and large and small scrub particles (silica, sucrose) to remove dead skin cells.
   It leaves your lips smooth and supple.
2. A formula that penetrates moisture into even chapped lips. *3​
   It contains moisturizing ingredients such as glycerin, CICA extract (Centella asiatica extract), and petrolatum.

*2: Due to dryness and old dead skin cells
*3: Up to the stratum corneum

A water tint formula that moisturizes and provides long-lasting, beautiful color.

Mentholatum Flash Tint Lip Product Features

1. A water tint formula that reacts to the moisture in your lips to develop color.
   Even if you go outside the lines, the color won't show up easily, so you can apply it without any hassle.
2. Contains 6 types *4 of oil components (moisturizing ingredients).
   It provides ample moisture to prevent dryness and roughness.

*4: Sugar squalane (squalane), shea butter, avocado oil, olive fruit oil, jojoba seed oil, argan oil (argania spinosa kernel oil)

New product overview

Product name	Mentholatum Repair One Exfoliating Lip Care
image
Sales name	Mentholatum® Lipstick MDS
classification	cosmetics
capacity	3.6g
price	Open price

Product name	Mentholatum Flash Tint Lip Red	Mentholatum Flash Tint Lip Pink
image
Sales name	Rohto R Lip Color FR	Rohto R Lip Color FP
classification	cosmetics	cosmetics
capacity	2.0g	2.0g
Price (including tax)	Open price	Open price

Product name	Mentholatum Flash Tint Lip Orange	Mentholatum Flash Tint Lip Beige
image
Sales name	Rohto R Lip Color FO	Rohto® Lip Color FB
classification	cosmetics	cosmetics
capacity	2.0g	2.0g
Price (including tax)	Open price	Open price

Limited Edition: "Melty Cream Lip" Cat Ear Design

From the "Melty Cream Lip" series, which has already gained the support of many people, we will be releasing a limited-edition "Cat Ear Design Lip" featuring a cat ear-shaped cap, available in limited quantities from July 19th, 2023 (Wednesday) at select drugstores, variety stores, and e-commerce sites nationwide. The cat ear design was created with the soft and soothing image of cats in mind, and with the hope that our customers will feel their hearts melt with this cat ear lip.

The "Melty Cream Lip" series is a moisturizing lip product line equipped with "Moist Bank Technology," which not only locks in moisture lost from the lips but also draws in moisture from the outside air and breath to keep them hydrated. This popular series has an unprecedentedly soft application feel, like melting cream, and has received high praise for both its moisturizing effect and application comfort.

Package Renewal Announcement

Starting in late July 2023, the following product series will be changed to the new packaging shown below.

Voice of the Developer

Our lip products offer a wide range of options to meet our customers' concerns and expectations. Furthermore, because they are products used in various situations every day, we put a lot of thought into their development.
Lip products, in particular, come into contact with the mouth, so we design them with careful consideration of the safety of each and every ingredient. We also adjust the hardness depending on the product, and we always select the optimal combination of formulation and container to pursue a comfortable application and ease of use.
We will continue to listen to your concerns and develop products accordingly.

The history of "Mentholatum"

Originally, Mentholatum was developed in 1894 in the United States by Albert Hyde with the idea of "gentleness, warmth, and reliability." In 1975, our company acquired the exclusive rights to use the trademark from The Mentholatum Company in the United States and started with the launch of "Mentholatum Medical Lip." Then, in July 1988, we acquired The Mentholatum Company in the United States, which at the time had no successor, at their request, and have been offering a variety of products as a brand that addresses our customers' skin concerns. Moving forward, we will continue to cherish "gentleness, warmth, and reliability" and develop products as a total skincare brand that stays close to our customers.