More than 40%※ 1 of Generation Z struggle with 'shine and sebum'! New launch of the skincare brand 'Calam Calamee ee®' containing calamin powder *2​

Gen Z's skin concerns and skincare perspectives

Generation Z, who are said to have many opportunities to access information, possess their own unique values and are characterized by their tendency to purchase things based on their empathy with the worldview of various things and products, and to actively invest money and time in things they feel are good. When we surveyed Generation Z about their skincare attitudes, we found that they tend to gather information thoroughly before purchasing, such as referring to "YouTube review videos" and "beauty information posts by influencers." On the other hand, when it comes to skin concerns, "oiliness and excess sebum" is a concern higher than in any other generation, with over 40% *1 experiencing it, making it the third most common concern after "pores" and "acne."

The background of the birth of "Calamee"

When we interviewed Gen Z about their concerns regarding "shine and oiliness," they expressed a desire to "improve their skin condition with skincare" and "find a solution with functional ingredients," rather than simply covering it up with makeup. To meet these needs, we are launching a new skincare brand, "KaraMe," which incorporates the knowledge gained from years of skincare research and Calamee, an ingredient that absorbs shine and oil, so that skincare can also address shine and oiliness*3.

Features

Instead of using makeup to control shine and excess sebum, this skincare line helps to improve the condition of your skin through skincare. *3 It contains pink calamine powder. *2 This pink powdery skincare series addresses your skin concerns while also being cute in both its formulation and packaging.

1. Controls excessive shine and sebum.
   Contains calamine powder *2. Helps control excess sebum.
2. Contains 6 types of moisturizing ingredients *4. Moisturizes and prevents skin roughness.
3. It tightens the skin, minimizes the appearance of pores, and leaves the skin smooth.
   Fragrance-free, oil-free, paraben-free, and allergy-tested (this does not guarantee that allergies will not occur in all individuals).

*4: Houttuynia cordata extract, Centella asiatica leaf extract, Aloe vera leaf extract, Melia azadirachta leaf extract, Prunus persica leaf extract, Dipotassium glycyrrhizate

What is calamine powder? *2​

It is a mixture of zinc oxide and iron oxide, and is a mineral powder that has been used for a long time.

Actively disseminating information from within Japan to Asia.

Prior to the domestic launch, we will be holding a limited-time pop-up store in Asia to give customers a taste of the new brand's arrival and allow them to experience the product's features firsthand.

Moving forward, we will continue to strive for healthy and beautiful skin, remaining committed to the limitless possibilities of science and customer satisfaction, and offering even better products to deliver experiences that exceed expectations, thereby expanding well-being in everyday life.