Celebrating its 10th anniversary! Mentholatum® Medi Quick H Shampoo, a rapidly growing product that prevents dandruff and itchiness, now offers a new "moisturizing type."

What is Mentholatum Medi Quick H Shampoo?

▲Packaging as it was released in 2014

Mentholatum Medi Quick H, one of the first products in Japan to focus on scalp eczema, launched Mentholatum Medi Quick H Shampoo in the fall of 2014 for customers suffering from dandruff and itchiness. This shampoo has been well-received as a way to prevent dandruff and itchiness by working on the causative bacteria and improving the scalp environment through daily hair care.

Growth in the shampoo market and customer feedback

The shampoo market is expanding year by year, exceeding 180 billion yen *1, with the scalp care category alone accounting for a market size of approximately 35 billion yen. Mentholatum Medi Quick H Shampoo, which approaches hair care from the scalp, has continued to grow since 2015, with both the number of units shipped and the sales value exceeding the previous year's figures. Its functionality and features are easy to understand and highly valued. We have received many positive comments from customers suffering from dandruff and itchiness.
Amidst this, in response to customer requests for a moisturizing finish, such as those concerned about dry scalps, we are launching a new "moisturizing type."

*1: Intage SRI+ Shampoo Category, Cumulative Sales Amount, September 2022 - September 2023

Features of the moisturizing type

By improving the scalp environment and designing a formula specifically for dry scalps, we have achieved both effectiveness and a pleasant user experience.

1. The antifungal ingredient "miconazole nitrate" not only suppresses the growth of dandruff and itching-causing fungi, but the anti-inflammatory ingredient "dipotassium glycyrrhizate" also reduces scalp inflammation, thoroughly preventing dandruff and itching from the root cause.
2. Formulated with moisturizing ingredients * to address dry scalps. Provides a mild and soothing feel.

*: Concentrated glycerin, L-glutamic acid

This formula is designed with delicate scalps in mind, featuring a mildly acidic pH, amino acid-based cleansing ingredients, a silicone-free formula, and no artificial colors.

Additionally, the existing products have been repackaged as the "refreshing type," creating a series that is easier to choose from, alongside the "moisturizing type."