EKA, a sensational skincare brand that defies conventional thinking, is born | News

Products/Business

Focusing solely on your skin concerns! Introducing "EKA," a sensational skincare brand that pursues effectiveness while breaking away from conventional ideas in terms of appearance and ease of use.

October 20, 2023

ROHTO Pharmaceutical Co., Ltd. (Headquarters: Osaka City, President: Masafumi Sugimoto) will launch a new brand, "EKA," aimed at customers who want to achieve a higher level of ideal skin through self-care in today's increasingly beauty-conscious society. The brand focuses not only on the "effectiveness" of addressing skin concerns but also on the "appearance and ease of use" of the products, leading to beautiful skin. As the first product in the series, a rinse-off, "stick-type rich clay pack" that provides intensive care for pore problems will be released on Wednesday, October 25, 2023, at Matsukiyo Cocokara & Company Group stores nationwide (excluding some stores), Ainz & Tulpe, Plaza, @cosme, Loft, and Amazon.

Background of its creation

In modern skincare, thanks to the abundance of information available, the range of choices and needs for addressing skin concerns and achieving ideal skin is diversifying. Amidst this, we've observed a growing number of beauty-conscious customers who actively seek out more effective products to achieve their ideal skin, and who incorporate overseas trends, including Asian cosmetics, into their daily skincare routines.

Brand Concept

The new brand "EKA" is a sensational skincare brand that focuses on intensively caring for skin concerns, prioritizing not only effectiveness but also the appearance and ease of use of its products to lead you to beautiful skin. "EKA" is a Sanskrit word meaning "1 (first)" or "focused on one point."

Product features

This is a rinse-off, stick-type, rich clay mask that exfoliates dead skin cells and aims for poreless skin *1. It leads to clear, translucent skin with less visible pores.

Stick-type rich clay mask *

Contains clay (mud) *2 and scrub *3. The stick type allows you to gently massage it into your skin to absorb and cleanse away dead skin cells and pore impurities.
Contains moisturizing ingredients designed for pore care *1

Contains chamomile extract, green tea leaf water, birch sap, and wild strawberry fruit extract.
Relaxing herbal scent

The soothing scent of relaxing herbs *4 spreads across your entire face.

How to use: Spread the product over your entire face, avoiding the areas around your eyes, mouth, and eyebrows. Leave it on for 3-5 minutes, then rinse thoroughly with lukewarm water.
*Please use on clean skin after washing your face and towel-drying.

*：Usability
*1: The pores become less noticeable after washing.
*2: Kaolin, Canadian colloidal clay (adsorbent)
*3: Walnut shell granules (scrubbing agent),
*4: Geranium oil (Peranium geranium flower oil), tea tree leaf oil, clary sage oil (Salvia sage oil), limonene, linalool. Citronellol, geraniol (fragrance)

Click here for the brand website.

The planning members' "unconventional approach" to realizing EKA

For many years, I have been planning and developing skincare products that focus on addressing skin concerns and achieving specific results. More recently, while still prioritizing effectiveness and ingredients, I've been thinking about how we could recreate the feeling of receiving special treatments at home, like those offered at spas.
As beauty clinics and spa treatments become more accessible and beauty awareness increases, EKA's concentrated clay pack was formulated with intensive care for skin concerns in mind, and we also searched for and selected a container that would help users experience such effects. Generally, clay packs are often spread by hand, which can make it difficult to spread evenly. By adopting a stick container, it is possible to apply it evenly to the entire face in a short time, and we were able to realize this after trying it ourselves and feeling that it was the right solution!
I hope to help you achieve beautiful skin by explaining the ingredients and usage of the product, addressing your pore concerns.