Hanshin Food Hall's "ROHTO RECIPE,"
a deli takeout specialty store offering seasonal ingredients to "revitalize you from the inside out," has reopened
after renovations. Enjoy colorful meals at home or on the go for a more well-being-filled everyday life.
November 15, 2023
ROHTO Pharmaceutical Co., Ltd. (Headquarters: Osaka City, President: Masafumi Sugimoto) will reopen "Rohto Recipe" on November 22, 2023, in the prepared food section of the B1F Hanshin Food Hall at the Hanshin Umeda Main Store, operated by Hankyu Hanshin Department Stores, Inc. (Headquarters: Kita-ku, Osaka City, President: Toshihiko Yamaguchi). Based on the concept of "feeling energized from the bottom of your stomach," the "ROHTO RECIPE" brand, which proposes delicious, healthy, and sustainable meals, will reopen as a take-ROHTO RECIPE deli (prepared food) specialty store with a newly designed menu and storefront. The store will be operated by Rohto Wellcourt Co., Ltd., a subsidiary of Rohto Pharmaceutical Co., Ltd.
Thoughts on the reopening
In September 2022, we opened "ROHTO RECIPE Shunkoku Shunsai" on the first basement floor of the Hanshin Food Hall in Hanshin Umeda Main Store. We offer delicious side dishes packed with seasonal ingredients, incorporating herbs and spices as secret ingredients based on years of research. Furthermore, in January 2023, we opened "ROHTO RECIPE Umeda NU Chayamachi Plus," a food complex on the second floor of the commercial facility "NU Chayamachi Plus," and as the food business brand "ROHTO RECIPE," we propose delicious, healthy, and sustainable meals based on the concept of "feeling energized from the bottom of your stomach." The most popular item at ROHTO RECIPE Chayamachi store is the deli plate, which changes with the seasons. To allow even more people to enjoy our original deli, which uses seasonal ingredients, is nutritionally balanced to suit the season and your physical condition, and is also visually appealing, we will open a "ROHTO RECIPE" deli (side dish) takeout specialty store on the first basement floor of the Hanshin Food Hall in Hanshin Umeda Main Store. We aim to enrich your meals at home and when you're out and about, and support your health through food that provides the foundation for your body.
Features of the deli takeout specialty shop "ROHTO RECIPE"
Similar to "ROHTO RECIPE Chayamachi Store," we have established three promises and will always offer 15 kinds of deli items using seasonal ingredients, changing monthly and seasonally. In addition, to allow customers to choose according to their physical condition and mood at the time, we have created five categories based on the ingredients and cooking methods of each product: Power, Balance, Focus, Beauty, and Detox. This will be reflected not only in the display case but also in the containers used for takeaways, adding color to your dining table with delicious deli items in colorful containers. We will also be offering special sets that can be enjoyed when going out to watch sports or attend events.
Introducing our deli products (examples of items scheduled for release)
The best gifts to receive on "Good Couple's Day" are "gourmet items such as meals and sweets"!
~A survey on meal times and satisfaction levels of married couples~
In anticipation of "Good Couple's Day" on November 22nd, we conducted a survey on the eating habits of couples (families).
The number one gift that people would be happy to receive on "Good Couple's Day" is "gourmet food such as meals and sweets" (approximately 57%).
When asked about the number of times they eat meals together as a couple (or family) in a typical week, the most common answer was "4-7 times a week" (approximately 33%), followed by "0-3 times a week" (approximately 26%), and "8-14 times a week" (approximately 22%). This revealed that about 60% of people eat together less than once a day. While wives often take the lead in the process of preparing and cleaning up after meals, about 60% believe that having someone who doesn't usually take the lead do so "has a positive impact on the marital relationship."
Furthermore, when we looked into people's habits regarding prepared food consumption, more than half of the respondents used it less than half the time each week. However, when choosing prepared foods, they tended to select items that were "visually appealing," "something they couldn't make themselves," or "something their family would enjoy."
Given the limited time couples (families) have to share meals together, it's likely that a certain number of people want to cherish their feelings for their family.
[Summary of the survey]
Period: November 7, 2023; Method: In-house online survey; Target: Married men and women in their 30s and 40s (including common-law marriages); n=1,145