For growing children who want to do their best in physical development, sports, and studies!
Introducing "Senobic Performance UP (Milk Cocoa Flavor)," a new
growth-support drink from the "Senobic" series!
January 12, 2024
ROHTO Pharmaceutical Co., Ltd. (Headquarters: Osaka City, President: Masafumi Sugimoto) will launch a new product, "Senobic Performance UP (Milk Cocoa Flavor)," from its "Senobic" growth support beverage line, which was developed based on research into bone health during growth, on January 16th (Tuesday) via Rohto's online store. This product is a nutritional functional food containing calcium, vitamin D, iron, vitamin C, and vitamin B6, which are important for growth. In addition to vitamin C and vitamin B6, which were not present in the previous product, the performance has been improved. Furthermore, GABA, α-GPC, and yeast peptides have been newly added to this new Senobic brand product. In addition to containing a total of 16 ingredients that support children's growth, the taste has also been carefully considered to make it delicious, with a refreshing, mildly sweet milk cocoa flavor. This is a new proposal for children who want to work hard at physical development, exercise, and studying even amidst busy schedules, and for parents who want to support their efforts. Through "Senobic," we will support the well-being of the next generation of children.
The background of the product's creation
In response to numerous concerns from customers with children who were struggling with their children’s picky eating habits, and driven by our desire to “create products that support children’s growth,” we launched “Senobic,” a growth-supporting beverage, in 2007.Since then, for over 15 years, we have continued our research into the nutritional needs during growth and bone health, and have released a variety of products under the “Senobic” brand. In September 2023, cumulative sales of the series surpassed 22 million units. *1* We have earned your support as a brand that offers a convenient, delicious, and nutritious way to get your daily nutrients.
According to a survey of elementary school students, sports clubs, extracurricular activities, and tutoring centers rank second (40.7%) as places where students spend their time after school, following their homes. *2*. As students enter middle school and beyond, the time they devote to club activities increases, making it even more important for them to get proper nutrition and build physical strength. On the other hand, for families raising children, it is not easy to ensure adequate nutrition through daily meals alone. Given the growing number of busy dual-income households, *3*...We have decided to introduce “Senobic Performance UP (Milk Cocoa Flavor)” for children who work hard every day to achieve their goals and for parents who want to fully support their children during this critical growth period.
*1: Cumulative sales of the "Senobic" series as of the end of September 2023.
*2: "Longitudinal Study of Births in the 21st Century (Births in 2010)"
*3: 2023 White Paper on Health, Labour and Welfare - A Community-Based Inclusive Society with Connections and Mutual Support - Figure 1-1-3 Annual Trends in the Number of Dual-Income Households
Product features
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Contains five essential nutrients for growth!
This is a nutritional supplement containing calcium, vitamin D, iron, vitamin C, and vitamin B6. Furthermore, by mixing it with milk, you can get 100% of your daily required calcium intake in just one glass *4.
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Featuring "Calcium Big Mix II," a combination of ingredients that supports healthy growth during the growth period!
In addition to calcium, vitamin D, and iron, which have been used as nutritional functional food ingredients in the previous product, we have added vitamin C and vitamin B6 to enhance the nutritional content. Furthermore, by combining Bonepep (egg yolk peptide), Oligomil® (milk peptide), vitamin K2, and the new ingredient magnesium, it has been reborn as "Calcium Big Mix II".
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Now featuring the additional support ingredient "Empower Mix"!
Even with a busy schedule that often disrupts sleep and diet, you don't want to miss out on the opportunities during your child's growth period. To support such individuals, we've adopted "Empower Mix," a combination of GABA, α-GPC, and yeast peptides.
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Less sweet, with a refreshing taste.
This drink boasts an authentic cocoa flavor while maintaining a mild sweetness for easy drinking. Its refreshing taste makes it perfect for breakfast or after exercise.
*4: One glass contains Senobic Performance UP 12g + milk *6 Converted to 150mL
*5: It is possible to consume calcium (680mg), which is equivalent to 100% of the recommended daily intake of nutrients.
*6: Japanese Food Standard Composition Table 2020
Product overview
| Product name |
Senobic Performance UP (Milk Cocoa Flavor) |
| image |
 |
| name |
Cocoa |
| classification |
Nutritional functional foods |
| Capacity and price |
180g (approximately 15 days' supply), 2,700 yen (tax included) |
| How to drink |
Add a small amount of milk (approximately 30 mL) to 12 g of this product, stir well, then pour in 120 mL and stir again.
It can be enjoyed with cold milk, hot milk, or even water.
• One cup per day (approximate) |