Driven by the expansion of the sensitive skin cosmetics market and the rising demand for ceramides,
the "Care Cera" line, which has seen sales increase by approximately 130% year-on-year *1, is launching a new face care series!
Introducing the new "High-Moisture Pre-Barrier Emulsion" and "High-Moisture Barrier Skin Balm"!
August 1, 2024
ROHTO Pharmaceutical Co., Ltd. (Headquarters: Osaka City, President: Masafumi Sugimoto) will launch "High Moisture Pre-Barrier Emulsion" and "High Moisture Barrier Skin Balm" as the first face care Care Cera in its CareCera body care series, which was originally created for people suffering from dry skin. These products will be available at drugstores nationwide and through Rohto's online store on Saturday, September 14, 2024. Care Cera, a skincare series containing ceramides (moisturizing ingredients), has been supported by many customers since its launch 10 years ago and is a thriving brand with sales growing by approximately 130% year-on-year *1. Now, with the expansion to face care, we will deliver a new "Ceramide Barrier Care®" to customers suffering from dry or sensitive skin.
*1: Intage SRI+ / Body care, body soap, and lip balm market / April 2023 - March 2024 / Cumulative sales amount compared to the previous year
Now, on the 10th anniversary Care Cera, the market for sensitive skin cosmetics is expanding, and the demand for ceramides is on the rise, leading to the launch of a face care product.
Care Cera began with the desire to "one day eliminate the suffering of dry skin," and this year marks its 10th anniversary as a skincare series formulated with ceramides (moisturizing ingredients). Customers appreciate that it contains eight types of natural ceramides (moisturizing ingredients), as well as its high moisturizing power and smooth texture, and the brand is performing well with sales up approximately 130% year-on-year *1.
In recent years, the market for cosmetics for sensitive skin has been expanding. With more time available for beauty treatments during the COVID-19 pandemic, and easy access to information on trending skincare and beauty ingredients through social media and beauty magazines, consumers are increasingly addressing their own skin concerns and experimenting with combinations of skincare items to achieve their desired skin type. Among these changes, many consumers are using products specifically for dry or sensitive skin, depending on their skin condition. Furthermore, during seasons when dryness is more common, there is a lot of discussion about "ceramides," and demand for them is on the rise.
Therefore, we have launched new face care items to offer to those with sensitive skin prone to stinging due to dryness, or dry skin prone to recurring breakouts. We propose a new habit of using a "pre-lotion" immediately after washing your face to protect the skin, as well as a balm that protects the skin from external irritants.
Product features
Common ingredients in Care Cera series
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"Ceramide Barrier Care® *2": Contains 8 types of natural ceramides *(moisturizing ingredients).
It replenishes the moisture your body lacks.
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Contains peptide CP ★(moisturizing ingredient).
It provides moisture and helps retain hydration in the skin.
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Contains dipotassium glycyrrhizate (moisturizing ingredient).
It moisturizes and prevents skin irritation.
*2: Care Cera, formulated with dihydroxylignoceroyl phytosphingosine and ceramide 6II (moisturizing ingredients), provides moisturizing care to the skin.
☆: Dihydroxylignoceroyl phytosphingosine, Ceramide 6II (moisturizing ingredients)
*: Dihydroxylignoceroyl phytosphingosine, ceramide 6II, ceramide 1, ceramide 2, ceramide 3, ceramide EOS, caprooyl phytosphingosine, caprooyl phytosphingosine (moisturizing ingredients)
★: Oligopeptide-24, Sodium Chloride, Potassium Chloride, Pyridoxine HCl, Serine (moisturizing ingredients)
Care Cera AP High Moisturizing Pre-Barrier Emulsion
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Pre-lotion to use immediately after washing your face
By using it immediately after washing your face, the pre-lotion slowly melts into the stratum corneum, softening the skin and balancing its moisture levels. It improves the absorption of subsequent skincare products, leading to moisturized, even, and smooth skin.
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Adopting the "high-pressure emulsification" technology of petroleum jelly.
A moisturizing veil protects the skin from external irritants and maintains moisture. High-pressure emulsification technology, which micronizes petrolatum to approximately 1/30th the size of a pore, creates a smooth, non-greasy feel. High moisturizing power lasts for a long time.
Care Cera AP High Moisture Barrier Skin Balm
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A balm to use as the last step in your skincare routine.
This product delivers rich, deep hydration to dry, rough skin, penetrating even to the stratum corneum. It also protects the skin from external irritants.
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Contains a high concentration of glycerin (moisturizing ingredient) *3
This product contains a high concentration of glycerin (a moisturizing ingredient) *3, which has a small molecular weight, excellent penetration power (to the stratum corneum), and exhibits high moisture retention capabilities the more it is included. It is non-greasy, so it can be used in the morning before applying makeup.
*3: Comparison within Rohto Pharmaceutical's Leave-On formulations
Product overview
| Product name |
Care Cera AP High Moisturizing Pre-Barrier Emulsion / Refill |
Care Cera AP High Moisture Barrier Skin Balm |
| image |
 |
 |
| classification |
cosmetics |
cosmetics |
| Sales name |
Care Cera Moist Emulsion |
Care Cera Moist Balm |
| Contents |
130mL/130mL |
24g |
| price |
Open price / Open price |
Open price |
- "Care Cera" is a registered trademark of ROHTO Pharmaceutical Co., Ltd.
- "Ceramide Barrier Care" is a registered trademark of ROHTO Pharmaceutical Co., Ltd.