On October 10th, in conjunction with Eye Care Day and Toto (Fish) Day, ROHTO RECIPE began selling collaborative menu items designed to "energize your eyes."

Products/Business

On October 10th, in conjunction with Eye Care Day and Toto (Fish) Day, ROHTO RECIPE began selling collaborative menu items designed to "energize your eyes."

October 8, 2024

Rohto Wellcoat Co., ROHTO Pharmaceutical Co., Ltd. Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, President: Masanori Sugimoto), will be using tuna and fresh salmon sold by Misaki Keisuisan Co., Ltd. (Headquarters: Miura City, Kanagawa Prefecture, President: Masamitsu Ishibashi, hereinafter referred to as Misaki Keisuisan), which handles the sale and processing of tuna, to begin offering a limited-time menu item, "Poke Bowl Lunch to Energize Your Eyes," at the cafe and restaurant "ROHTO RECIPE Umeda NU Chayamachi Plus Store (hereinafter referred to as ROHTO RECIPE Chayamachi Store)" on Thursday, October 10th, in commemoration of "Eye Care Day x Toto Day."

Photo: A poke bowl lunch that will energize you just by looking at it

About the new menu item, "Poke Bowl Lunch that will energize your eyes"

ROHTO RECIPE, a restaurant chain operated by the Rohto Pharmaceutical Group, offers healthy and sustainable meals. To coincide with Eye Care Day and Toto Day on October 10th, we have developed a menu that focuses on eye health through food, and will be offering collaborative menus with Misaki Keisui Suisan at the same time. Using carefully selected ingredients such as tuna, salmon, kale, and high-lutein eggs, each ingredient has been chosen with eye health in mind, and recipes have been developed from each individual's perspective.

Lunch set Bigeye tuna and fresh salmon poke bowl, 3 kinds of seasonal daily deli items, and medicinal soup.
price 1980 yen (tax included)
Sales period October 10th (Thursday) – October 30th (Wednesday), 2024
Sales locations ROHTO RECIPE NU Chayamachi Plus Store
Sales figures Limited to 20 servings per day

Bigeye tuna and wild-caught fresh salmon poke bowl

Uses tuna and fresh, wild-caught salmon from Misaki Keisui Fisheries.

Tuna is rich in DHA and EPA, while salmon is rich in astaxanthin. In addition, avocado, kale, and high-lutein eggs ("Recipe's Carefully Selected Gourmet Eggs") used in this recipe were selected as ingredients rich in lutein. DHA and EPA are known to have functions related to the brain, as well as functions related to the eyes, such as eye development in early childhood and the optic nerve (the nerve that connects the brain and the eyes). The functions of astaxanthin and lutein related to the eyes are also attracting attention.

Uses "Recipe Carefully Selected Gourmet Eggs" developed by MEC Foods Co., Ltd.

"Recipe" eggs contain approximately three times more lutein, a nutrient found in the eyes, than conventional eggs, and are absorbed by the body about three times more efficiently than lutein supplements. After approximately three years of research, we have been developing a product unlike anything previously seen in the chicken egg industry, and in the process, we focused on lutein as an essential nutrient for all generations, especially for modern people who overuse their eyes with computers and smartphones.

Three seasonal daily deli items, soup

This lunch set from ROHTO RECIPE includes three seasonal deli items and a medicinal soup whose ingredients change every two weeks (according to the 24 solar terms). Warming your body with the soup before your meal helps aid digestion.

The background of the collaboration between ROHTO RECIPE and Misaki Keisui-san

From left: Daisuke Ishiwatari, Factory Manager, Misaki Keisui Suisan Co., Ltd., Kei Trading; Kohei Fujiwara, Reliability Assurance Department ROHTO Pharmaceutical Co., Ltd..; and Takayoshi Shishido, Deputy General Manager, Quality Control Department, Misaki Keisui Suisan Co., Ltd.

Since 2016, Rohto Pharmaceutical has allowed employees to hold side jobs in order to promote their autonomous growth. Kohei Fujiwara works in quality assurance at Rohto Pharmaceutical while also working at Misaki Keisui Suisan, where he is involved in obtaining the necessary certifications to strengthen overseas exports. This led to the matching of ROHTO RECIPE and Misaki Keisui Suisan.

We will use common ingredients related to the eyes and propose menus accordingly.

Neo Emotion, a group company of Misaki Keisui Suisan, will be selling the "Ultimate Toro-Taku Roll" for a limited time in conjunction with "Eye Care Day x Toto Day," based on the concept of "Energizing through the eyes."
For over 50 years since its founding, Misaki Keisui's flagship product has always been tuna. This tuna wholesaler has taken on a new challenge: a rich and melt-in-your-mouth delicacy made by combining luxurious "premium fatty tuna" and popular "freshly caught salmon" in an unexpected combination, marinated and aged in a homemade prune sauce. The rich tuna, which is rich in DHA, a nutrient found in the eyes, and the salmon, which is rich in astaxanthin, are combined in a homemade prune sauce rich in beta-carotene and then aged to achieve a rich and melt-in-your-mouth flavor. Furthermore, it is served with kale, which is rich in lutein, and egg omelet, and the crispy texture of pickled radish provides an accent, allowing you to also get vitamin C, resulting in the ultimate toro-taku roll.

Photo on the left / ROHTO RECIPE exclusive: A poke bowl lunch that will energize your eyes 1980 yen (tax included)
Photo on the right / Neo Emotion Tuna Wholesaler exclusive: Ultimate Toro-Taku Roll 1496 yen (tax included)

About ROHTO Pharmaceutical Co., Ltd. and Rohto Wellcoat Co., Ltd.

Rohto Pharmaceutical has adopted "a pharmaceutical company that doesn't rely on drugs" as one of its core business pillars, and has launched a new food brand called "ROHTO RECIPE" that proposes healthy and sustainable meals based on the concept of "feeling energized from the bottom of your stomach." Its flagship store, "ROHTO RECIPE Chayamachi Store," opened in January 2023.

https://www.rohto.co.jp/
https://rohtorecipe.rohto.com/

About Misaki Keisuisan Co., Ltd.

Misaki Keisuisan Co., Ltd. (established in June 1986) handles everything from processing fresh tuna and other marine products to sales. With the philosophy of "delivering delicious tuna to dinner tables 50 years from now," the company aims for the world's highest quality tuna brand.

https://misaki-megumi.co.jp/aboutus/company.html

About Neo Emotion Co., Ltd.

Neo Emotion Co., Ltd. (established in September 1996) operates conveyor belt sushi restaurants. With the philosophy of "Bringing food culture from Yokohama to the world," the company offers a wide variety of tuna dishes, leveraging its position as a tuna wholesaler. All of its restaurants are committed to in-house preparation, and the company is dedicated to preserving and developing sushi culture.

https://neo-emotion.jp/