To express our gratitude for Hada Labo®'s 20th anniversary, we are
giving away a limited edition bottle, "Shukujun," to celebrate our 20th birthday.
Thanks to your support, we have grown into the No. 1 selling skincare brand for 17 consecutive years *1.
January 7, 2025
ROHTO Pharmaceutical Co., Ltd. (Headquarters: Osaka City, President: Masafumi Sugimoto) will be holding a gift campaign to commemorate the 20th anniversary of the launch of its skincare brand "Hada Labo," expressing its gratitude and commitment to delivering even better products in the future. 30,000 people attending Coming-of-Age Day ceremonies will receive a limited-edition 20th-anniversary design "Shukujun," and an additional 4,000 people will be selected by lottery to win the "#MochimochiHataji Campaign," which will be held from January 8th (Wed) to January 17th (Fri), 2025. Hada Labo will continue to grow together with customer feedback as a skincare brand that supports healthy skin and is a part of customers' daily lives.
(Product names: Hada Labo Moist Lotion d, Hada Labo Super Moist Lotion c)
Background of the campaign
Hada Labo, launched in 2004, drew inspiration from eye research and focused on the potential of hyaluronic acid in skincare. It was born from the very simple thought of one researcher: "Hyaluronic acid must be good for the skin! I want to put as much of it as possible in lotion!" Based on the concept of "perfect simplicity," which is to "carefully select only what is truly necessary and complete the product with the minimum elements," it is a skincare brand with hyaluronic acid as its key ingredient. Aiming for healthy skin that is not just about appearance, we continue to be committed to hyaluronic acid, the moisturizing ingredient that the skin craves. We continue to pursue manufacturing products that are committed to effectiveness and the satisfaction of our loyal customers, and have been supported by many customers of all ages. As a result, we have continued to grow significantly, achieving the No. 1 sales volume in the domestic skincare market for 17 consecutive years *1. Through this gift campaign, we would like to express our gratitude for the 20 years we have been able to stand by our customers, who have chosen us, and will be giving away limited-edition design bottles of "Shukujun".
*1: Intage SRI Basic Cosmetics 5 Categories (Lotion, Emulsion, Serum, Cream, Face Mask) Self-Service + Pharmaceutical Market: Sales volume by major series, June 2007 - May 2017; Intage SRI + Basic Cosmetics 5 Categories (Lotion, Emulsion, Serum, Cream, Face Mask) Self-Service + Pharmaceutical Market: Sales volume by major series, June 2017 - May 2024
20th Anniversary Limited Edition Design "Shukujun"
We have prepared a limited edition "Shukujun" (Celebration Jun) set featuring two bottles of Gokujun and Gokujun Premium, with a celebratory design. Hyaluronic acid in the body decreases after peaking in your 20s. We propose skincare that nourishes your skin, which you've spent 20 years with, with the abundant moisture of "Gokujun Hyaluronic Acid Lotion." The other bottle is also recommended as a gift to family or friends to express your gratitude for 20 years of use.
Campaign Overview
Coming-of-Age Ceremony Sampling Event
"Shukujun" celebrates those attending the Coming-of-Age Ceremony! We will be giving away a set of two Shukujun bottles to everyone who attends the distribution event.
| Date |
January 13, 2025 |
| Number of samples |
30,000 people |
| Distribution venue |
Kyoto City, Kyoto Prefecture / Miyako Messe (Venue for Coming-of-Age Ceremony)
Nishinomiya City, Hyogo Prefecture / Corowa Koshien (event space)
Chiba Port Arena (Venue for Coming-of-Age Ceremony), Chiba City, Chiba Prefecture
Kawaguchi City, Saitama Prefecture / Kawaguchi City Green Center (Venue for Coming-of-Age Ceremony) |
Hada Labo Celebration #MochiMochi20th Birthday Campaign
To celebrate Hada Labo's 20th anniversary, we're giving away "Shukujun" to everyone who has reached adulthood! 4,000 lucky winners will be randomly selected from all applicants to receive a set of two Shukujun products. (Eligible: Those born between January 1, 2004 and April 1, 2007)
For more details, please check the official Rohto Pharmaceutical X account (@eyecare_cp).
| Application period |
Wednesday, January 8, 2025 - Friday, January 17, 2025 |
| How to Apply |
During the campaign period, please access the application form on your computer or smartphone, fill in the required information, and submit your entry. (Each person is limited to one win.) |
| Application form |
https://form.qooker.jp/Q/auto/ja/syukujyun/receiver/ |
| Number of winners |
4,000 people |
| Winners Announcement |
The results will be announced by sending the prizes to the winners. |
| Product Shipping |
Prizes will be distributed around late January to early February 2025.
*Please note that there may be delays in shipping prizes due to unforeseen circumstances. |