Rohto Pharmaceutical has released eye drops with limited-edition packaging featuring "Myakumyaku," the official character of the 2025 Osaka-Kansai World Expo.

Product launch background

According to a July 2022 survey by the "Modern People's Corneal Care Research Lab *1," eye-related problems among children are becoming increasingly serious. Approximately 70% of adults and 40% of children reported feeling eye strain at least once a week. On the other hand, in households where parents do not provide eye care, approximately 90% of children do not receive eye care themselves.

*1: Modern Human Corneal Care Research Laboratory (July 2022), N=500

Eye strain and other eye problems can significantly disrupt academic performance and daily life, so we believe early detection and care are crucial. This time, we've launched eye drops in collaboration with "Myakumyaku," the official character of the Osaka-Kansai Expo, with the hope of encouraging our customers to be more mindful of eye care.

Product features

We collaborated with the official Expo character "Myakumyaku" to create a friendly design. We aim to make using eye drops fun and encourage people to take an interest in eye care.

• Rohto Kodomo Soft and V Rohto Junior eye drops now come with a Myaku Myaku design eye drop case as an accessory. It can store a variety of our eye drops.

  

• Even after opening the "V ROHTO PREMIUM" box, the world of the Osaka-Kansai Expo unfolds on the inside of the box.

  

For more details, please click here.

• Our Myaku Myaku Eye Drops website
• Our dedicated website for the Kansai/Osaka World Expo

Product overview

Product name	Rohto Children's Soft	V Rohto Junior	V ROHTO PREMIUM
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classification	Category 3 drugs	Category 3 drugs	Category 2 OTC drug
Capacity and price	8mL / 660 yen (tax included)	13mL / 715 yen (tax included)	15mL / 1650 yen (tax included)
Features	Preservative-free *2. Fragrance-free, colorant-free, surfactant-free, cooling agent-free, and non-irritating, making it suitable for young children. Its pH is close to that of tears, providing a gentle, non-stinging application.	This product contains vitamin B12 and neostigmine methylsulfate at the maximum permitted *3 concentrations to relieve eye fatigue. Furthermore, five active ingredients effectively reduce redness and itchiness.	Containing the highest number of active ingredients (12) in Japan (within the standard *3), it addresses eye strain from multiple angles. It improves focusing ability, promotes metabolism, suppresses inflammation, and reduces itching and redness.
Efficacy and effectiveness	Prevention of eye diseases (after swimming, when dust or sweat gets into the eyes, etc.), conjunctival congestion, itchy eyes, eye fatigue, blepharitis (inflammation of the eyelids), blurred vision (when there is a lot of eye discharge, etc.), ophthalmia caused by ultraviolet rays or other light (snow blindness, etc.), discomfort while wearing hard contact lenses.	Eye strain, conjunctival congestion, prevention of eye diseases (after swimming, when dust or sweat gets in the eyes, etc.), itchy eyes, blurred vision (when there is a lot of eye discharge, etc.), eye inflammation caused by ultraviolet rays or other light (snow blindness, etc.), blepharitis (inflammation of the eyelids), discomfort while wearing hard contact lenses.	Eye strain, conjunctival congestion, blurred vision (such as when there is excessive eye discharge), itchy eyes, prevention of eye diseases (such as after swimming or when dust or sweat gets into the eyes), blepharitis (inflammation of the eyelids), eye inflammation caused by ultraviolet rays or other light (such as snow blindness), discomfort while wearing hard contact lenses.

*2: Contains no preservatives (benzalkonium chloride, parabens).
*3: The standard refers to the range of pharmaceuticals established by the Ministry of Health, Labour and Welfare to streamline the approval process.