Rohto Pharmaceutical's "BÉLAIR LAB" collaborates with Orix Buffaloes
players to support their high performance through fragrance
– to be introduced at Kyocera Dome Osaka from the opening game of the 2025 season.
April 3, 2025
BÉLAIR LAB, operated by ROHTO Pharmaceutical Co., Ltd. (Headquarters: Osaka City, President: Masafumi Sugimoto), has collaborated with the professional baseball team Orix Buffaloes (Headquarters: Osaka City) to develop an original fragrance aimed at supporting the high performance of the players. The fragrance uses "Shikuwasa," which Rohto Pharmaceutical has researched extensively for its functionality, and the original fragrance has been introduced into the player and team staff areas starting with the opening game of the 2025 season at Kyocera Dome Osaka on March 28th (Friday).
Background of the joint development
BÉLAIR LAB is a creative lab specializing in fragrances, integrating fragrance development by master perfumers with functional and sensory research. It aims to contribute to creating a healthy and prosperous society by utilizing the well-being value of fragrance. The Orix Buffaloes, under their 2025 slogan "Constant Heat #Bassion," are working to enhance the high performance of their players. Leveraging BÉLAIR LAB's expertise in the functional aspects of fragrance, they have jointly developed an original fragrance aimed at supporting high performance through olfactory stimulation, and have implemented it in the stadium. Looking ahead, they will consider initiatives that will foster a sense of unity with the team's fans.
Introduction Scene
Starting with the opening game of the 2025 season at Kyocera Dome Osaka, we will be introducing an original fragrance into the player and team staff area. By using fragrance to enhance the space where players spend time together before the game, we aim to create an environment that enhances concentration and energy, leading to high performance from the players.
Features of the original scent of the Orix Buffaloes
In the spaces where players spend time before and during matches, it is crucial to create an environment that boosts morale and allows for concentration. To create a fragrance suitable for this space, Rohto Pharmaceutical focused on "Shikuwasa" and "Green" from Ogimi Village, Okinawa Prefecture, which they have researched extensively for their functionality, and master perfumer Christophe Rodamiel created the fragrance. The fragrance is based on the concept of improving conditioning by increasing concentration and vitality, and reducing stress and fatigue, and by using scent to enhance the space around the players and team staff, it supports the players' high performance.
Focusing on "Shikuwasa," a fruit that supports the health of the long-lived residents of Ogimi Village, Okinawa Prefecture.
Since 2013, our company has been practicing circular agriculture *1 in Okinawa Prefecture, and through our subsidiary *2, we have been processing Okinawan fruits (such as shikwasa and NAPPLE) grown in the naturally rich land, and commercializing them as juices and supplements. Ogimi Village in Okinawa Prefecture, where shikwasa is produced, is known as a "village of longevity," so we have focused on the citrus flavonoid "nobiletin" contained in shikwasa and are independently conducting research and development as a food ingredient for the era of 100-year lifespans.
As a new initiative toward the SDGs, we were able to fully utilize the natural blessings of this long-lived village by extracting "fragrance" during the manufacturing process of shikwasa and using it in fragrances. We will also continue our research into the functionality of the unique fragrance of shikwasa.
*1: A unique farming method that creates a complete cycle within the farm, using compost made from the manure of livestock such as pigs raised in naturally rich land, growing and harvesting fruit, and then using that fruit as feed to raise pigs again.
*2: Ceres Okinawa Co., Ltd. is engaged in "sixth-sector industrialization," which encompasses everything from agricultural production to processing, distribution, and sales.
About "BÉLAIR LAB"
BÉLAIR LAB is a creative lab specializing in fragrances, where fragrance development by master perfumers is integrated with scientific research. To date, we have demonstrated the well-being value of fragrances, going beyond mere personal enjoyment, by using fragrances to improve the sleep quality and performance of professional soccer players, and by announcing the results of our research on fragrance and conditioning with e-sports players.
Working with Christophe Rodamiel, a renowned French master perfumer known as the "inventor of fragrance," we are committed to creating high-quality, sustainable scents. We pursue new forms of fragrance that combine the functional aspects with the artistry of scent, and have sold products such as a collection of scents for spaces and the "Lava Rock Mini Aroma Diffuser," a portable air-purifying aroma diffuser. In addition, as part of our business for corporations, we provide scent space design for commercial facilities, hotels, and offices, and develop original fragrances, products, and novelties. By utilizing scent—the sense of smell—for branding and communication, we are expanding the value of fragrance in new ways.
Master perfumer Christophe Rodamiel
Among the few hundred perfumers in the world, he is known as the "inventor of fragrance," having created numerous renowned scents for world-famous brands such as Tom Ford, Ralph Lauren, and Beyoncé, as well as the fragrances used in five-star hotels. His work spans a wide range of fields, including directing the Guggenheim Museum's fragrance opera and creating and directing the fragrances for the film "Perfume: The Story of a Murderer." He also creates a diverse range of innovative fragrances at Belear Lab.
- "BÉLAIR LAB" is a registered trademark of ROHTO Pharmaceutical Co., Ltd.