"ROHTO Healthcare DAY ~Feel Science & Passion~" will be held at the Osaka-Kansai Expo!

What is ROHTO Healthcare DAY?

"ROHTO Healthcare DAY" is an interactive exhibition that embodies our vision for a world of well-being. Beyond the permanent booths focusing on eye care and Regenerative medicine, the exhibition showcases a wide range of businesses, including "Skincare & UV Care," "Eye Care," and "Agriculture & Food." Our aim is to encourage everyone to take their first steps towards health through "things you can start doing today." Furthermore, the exhibition expresses hope for the future through experiences with new technologies predicted to be feasible in the near future.
Furthermore, through touch-up experiences, exhibits, and technological presentations related to the Expo's theme "REBORN," visitors can experience the future that our company envisions. Going beyond mere technology displays, we aim to create a place that appeals to all five senses and stirs the heart, becoming a special memory for each and every visitor.

Exhibition Overview and Features

We will be offering experiential exhibits based on three themes: "Skincare & UV Care," "Eye Care," and "Agriculture & Food."

1. Skincare and UV protection

   Through an experience that visualizes UV protection firsthand, we will convey the importance of daily skincare. You will also have the opportunity to try out the latest sunscreen formulations and learn basic information about skin and UV care.

   • Experience visualizing the effectiveness of sunscreen using a UV camera.
   • Special design UV stickers for EXPO will be distributed.
   • Sunscreen touch-up experience
   • Dissemination of the latest academic information on UV care
   • EXIT Rintaro and CRAZY COCO's talk show: "Thinking about the future of skin and skincare"
   

   ▲Visualization of the effect using a UV camera (image)

   

   ▲EXIT Rintaro and CRAZY COCO

2. Eye care

   We will introduce examples of "Future Eye Care" exhibited at the Eye Care booth within the Osaka Healthcare Pavilion. You can experience the new technology through demonstrations using the actual equipment.

   • Introduction to a technology that improves amblyopia in children using VR programs (provided by InnoJin Inc.)
   • Introducing advanced technology for checking mental health through visual cues (provided by Neuralport Inc.)
   • Awareness talk show coinciding with "World Children's Eye Day"
   • Talk show by experts
   

3. Agri-Food

   From our algae business on Kumejima Island, we will be selling blue soda made with algae, which has potential as a sustainable raw material.

   • Soda made using seaweed from the Kumejima project and ingredients from Osaka will be available for sale (limited quantities).
   

4. Stage production for the digital human "NEO Kokoro"

   Introducing "NEO Kokoro," a digital human version of our VTuber, Neba Kiyokoro. Using a signage-type monitor, she will provide customers with highly specialized knowledge on eye care and skin care. English and Chinese language support is also available.

   
   • Rohto Pharmaceutical's official YouTuber, "Neba Kiyokoro" profile
     She belongs to the Skincare Product Development Department and the Public Relations/CSV Promotion Department, and as a side job, she began working as the company's official YouTuber on June 10, 2018, "Rohto Day." Since her debut, she has released over 660 videos, and on October 10, 2024, "Eye Care Day," she released her third original song, "Ururun Heart Declaration," which has surpassed approximately 700,000 views across all platforms. https://youtu.be/614qC1Fb69g) YouTube subscriber count: 46,400 (as of May 2025)

Event Details

*Content is subject to change.

Osaka Healthcare Pavilion (Public Interest Incorporated Association)

For more details, please click here.

• Our dedicated website for the Kansai/Osaka World Expo
• Promotional video for our exhibition booth