Harsh environments can wear down your hair too!? Gyutto addresses the root cause of damage!

The impact of hair problems during the rainy season and summer, and the resulting decline in self-esteem.

Our survey revealed that hair and scalp problems during the rainy season and summer have a significant impact on daily life and psychological well-being.

Hair and scalp problems during the rainy season: The battle against humidity

During the rainy season (June to early July), many people suffered from problems such as "frizzy or wavy hair," "frizz due to humidity," and "flyaways and stray hairs" due to the effects of humidity. This tendency was particularly pronounced among women and those with long hair, with high humidity being a major factor in preventing hair from becoming manageable. This poor hair manageability not only affects appearance but also directly impacts psychological burden and behavior, with one in four women reporting feeling "I don't want to go out or meet people if my hair isn't cooperating."

Summer hair and scalp problems: Increased damage to the scalp

During the summer months (July to September), scalp problems such as oily scalp, scalp odor, and scalp sweat are particularly noticeable. The scalp environment is prone to deterioration due to the effects of ultraviolet rays and sweat, and a decrease in hair volume and texture is cited as a challenge unique to summer. These problems are mainly attributed to damage caused by the strong sunlight and hot, humid environment of summer.

The psychological impact of hair problems

78% of people feel that "if their hair isn't styled well, they look sloppy," and the average self-assessment of their hair and scalp in the summer was a low 60.7 points. Women in their 20s and 30s, and those with long or medium-length hair, tended to give themselves lower self-assessments, indicating that hair problems are not just a cosmetic issue, but also affect self-confidence and daily mood.

Style your hair with "Gyutto" and enjoy a comfortable everyday life.

"Gyutto" is a hair care product that addresses seasonal hair concerns, such as those caused by humidity and UV damage, aiming for healthy hair by caring for dryness and frizz. Through daily care, it supports manageability and ease of styling, providing a comfortable hair care routine. At the heart of this is Rohto's unique "Core Corset Technology" *1. This technology approaches both the inside and surface of the hair, repairing damage and improving the texture of each individual strand. With daily care, it aims for hair that can be naturally styled with your fingers.
Customers who have actually used "Gyutto" have given us feedback on its feel and ease of use, such as "I like the smooth texture," and it has gained support from people of all ages.

Core Corset Technology

The frizz-correcting ingredient *2 targets the core of the hair, while the control coating ingredient *3 targets the surface of the hair. This unique technology works by targeting both the core and surface of the hair, repairing damage and improving texture. It improves the texture *5 of each strand of hair that has become frizzy due to damage *4, leading to firm, resilient, and supple hair.

*1: Contains frizz-correcting ingredients (diammonium aminoethylthiosuccinate, lactic acid) and control coating ingredients (PVP)
*2: Aminoethylthiosuccinate diammonium, lactic acid (repairing ingredients)
*3: PVP (repair component)
*4: This refers to the disruption of the internal structure of the hair that maintains its shape due to damage from ultraviolet rays, dryness, etc.
*5: To give firmness and body to the hair

Product name	Gyutto Corset Hair Mask
Product image
Sales name	R Rohto Hair Mask a
classification	cosmetics
Contents	200g
price	Open price

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