A new lotion has been launched from "MELANO CC," the No. 1 selling lotion in the lotion market for two consecutive years.

Evolving Whitening Care Needs

The skin-whitening cosmetics market is currently undergoing a major transformation. Since the launch of "MELANO CC" 20 years ago, consumer awareness and demand for skin-whitening care have changed dramatically. With the spread of social media and the diversification of beauty information, the concept of "skin whitening" has evolved from simply "preventing blemishes and freckles" to "bright and healthy skin."
At the heart of this shift is the re-evaluation of vitamin C. Vitamin C, MELANO CC has focused on for many years, has now transcended its role as a whitening ingredient and is recognized as a multi-functional ingredient essential for daily skincare. In addition to its whitening effect *2, its multifaceted effects, such as antioxidant properties and skin cell turnover promotion, have become widely recognized. At the same time, expectations for whitening cosmetics have also diversified. While there is a demand for immediate results, ease of use that can be easily incorporated into daily skincare routines has also become important. We believe this symbolizes the needs of modern consumers who seek both "effectiveness" and "sustainability."
Furthermore, the impact of environmental factors on the skin is also attracting attention. It is widely recognized that not only ultraviolet rays, but also air pollution and daily stress affect the condition of the skin, and there is a growing demand for comprehensive whitening care that protects the skin from these factors as well.
In light of these changes in the market environment, "MELANO CC" is taking a new step forward in its evolution to commemorate its 20th anniversary. Leveraging the knowledge of vitamin C research cultivated over many years, the formula will be renewed to meet the new needs of whitening care.

Product features

The new "MELANO CC" features a new formula that maximizes the effects of vitamin C derivatives. In addition to the traditional whitening care values of "brightness," "transparency," and "smoothness," it achieves a comprehensive approach that maintains the skin's natural healthy state. At the same time, we focused on ease of use and the ability to feel the effects with continued use, designing the product to be naturally incorporated into your daily skincare routine.

1. A new formula designed with your skin in mind.

   • It features a "double vitamin charge" formula that delivers two types of vitamin C deep into the skin.
     This product now contains the newly added sustained-release vitamin C derivative "L-ascorbic acid 2-glucoside" and "panthenol," which regulates skin metabolism. This helps prevent dullness and rough skin caused by dryness, and also addresses acne prevention and skin whitening *2. Furthermore, by combining it with "dipotassium glycyrrhizate," which suppresses inflammation, it leads to healthy skin.

2. Designed for everyday skincare

   • It provides a light and refreshing feel that is moisturizing without being sticky, making it easy to incorporate into your daily skincare routine.
   • With a focus on moisturizing power and the penetration of whitening active ingredients, this product is designed to keep skin healthy and support a long-term stable skin condition.

*2: Suppresses melanin production and prevents blemishes and freckles.

20 Years with Our Customers and New Challenges

MELANO CC was born in 2005 as the "Medicated Mentholatum Melano Buster" serum. Focusing on the power of "Vitamin C," it has continued to evolve with the times, addressing various skin concerns such as acne, blemishes, pores, and rough skin, and has gained the support of many customers. In 2022, "Deep Clear Enzyme Facial Wash" became a huge hit, exceeding 2 billion yen in sales just 10 months after its release. In the lotion market, "Medicated Blemish-Fighting Whitening Lotion" has achieved the No. 1 sales volume for two consecutive years *1, demonstrating the steady growth of the brand. As we celebrate our 20th anniversary, we express our gratitude to our customers who have walked alongside us and renew our commitment to delivering even better products. MELANO CC will continue to evolve, aiming for "bright and radiant skin every day," where skin is in good condition and free from skin problems.

Product overview

Product name	MELANO CC Medicated Whitening Lotion for Blemish Prevention / Refill	MELANO CC Medicated Spot Treatment Whitening Lotion (Moisturizing Type) / Refill
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classification	cosmetics	cosmetics
Sales name	R Rohto Bright CL	R Rohto-Bright Clur
Contents	170mL/170mL	170mL/170mL
price	Open price / Open price	Open price / Open price

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