Rohto F Okinawa launches new sustainable next-generation nutritional
supplement: 100% algae-derived plant-based DHA/EPA.
September 2, 2025
ROHTO Pharmaceutical Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, President and Representative Director: Hidetoshi Segi), through its group company Rohto F Okinawa Co., Ltd. (Uruma City, Okinawa Prefecture, President: Ken Nakahara), will launch "100% Algae-Derived DHA/EPA," a supplement containing 100% plant-based DHA/EPA, on its own website's online store from September 2nd, and on the Rohto Online Store from mid-September. This product is a health supplement containing DHA/EPA extracted and refined from algae, a sustainable raw material, allowing consumers to easily and consistently consume omega-3 essential fatty acids in an environmentally conscious way. Furthermore, it has less of the characteristic fishy odor, making it easy to continue taking every day without difficulty.
Product launch background
In recent years, with increasing health awareness and the advancement of an aging society, the importance of omega-3 essential fatty acids, especially DHA/EPA, has been attracting attention. DHA/EPA are abundant in fish, but these components are actually produced by tiny algae (sea plants). The reason fish are rich in DHA/EPA is because they eat algae. In other words, if we consume algae directly, we can obtain pure DHA/EPA without going through fish.
Until now, supplements have mainly consisted of animal-derived DHA/EPA from fish oil, but in recent years, the use of plant-derived DHA/EPA from algae has been increasing, mainly overseas. This is due to [1] a growing environmental awareness of protecting marine resources, [2] the adoption of clean cultivation systems that are less susceptible to the effects of seawater, and [3] the growing trend of lifestyles that want to avoid animal-derived ingredients. In response to this global trend, algae-derived DHA/EPA is expected to be a "safer and more sustainable new option."
Product features
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Contains 100% vegetable DHA/EPA derived from algae
This product uses 100% plant-based DHA and EPA extracted from algae, making it safe for people with fish allergies, as well as vegetarians and vegans. It's a new-era supplement that easily provides the omega-3s your body needs in an environmentally friendly, algae-derived form.
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Environmentally friendly and sustainable production methods
DHA and EPA, which are omega-3 fatty acids, are not actually produced by fish; their source is algae. This product does not rely on fish, but extracts omega-3s by directly cultivating algae, thus avoiding overfishing and the burden on the marine environment. Algae are characterized by their resource-saving and efficient cultivation, rapid growth, and stable quality. Because they can be produced systematically on land without relying on marine resources, they are attracting attention as a sustainable production method that enables a stable supply while being environmentally conscious.
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Commitment to ease of drinking
Prioritizing ease of daily use, we've also focused on making it easy to drink. Because it has minimal fishy odor and aftertaste, it's designed to be easy to incorporate even for those who dislike fish. Its ease of consumption and consistency, making it easy to incorporate into your daily routine, are unique features of this product, and it's a safe choice for anyone looking to start taking omega-3 supplements.
Product overview
| Product name |
100% Algae-derived DHA/EPA |
| image |
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| classification |
Health supplements (processed foods containing oils and fats containing algae-derived DHA and EPA) |
| How to eat |
Take approximately 4 tablets per day with water or other liquid without chewing.
(Avoid excessive intake and adhere to the recommended daily amount.) |
| Capacity and price |
120 tablets, 4,860 yen (tax included) |
Rohto F Okinawa Co., Ltd.
Rohto Online Store (from mid-September)