October 10th is "Eye Care Day" x "Tomato Day":
"Eye-Boosting Omelet Rice" featuring colorful vegetables will be sold at cafes and restaurants (ROHTO RECIPE)
<A joint project by Rohto Pharmaceutical and Kagome as part of the "Let's Eat Vegetables Campaign">
October 1, 2025
ROHTO Pharmaceutical Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, President: Hidetoshi Segi) has endorsed the "Let's Eat Vegetables Campaign" led by Kagome Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture, President: Satoshi Yamaguchi, hereinafter referred to as Kagome) and is working together to promote vegetable consumption. As a joint project with its group company Rohto Wellcourt Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, President: Masanori Kumazawa, hereinafter referred to as Rohto Wellcourt) and Kagome, in honor of October 10th being "Eye Care Day" and "Tomato Day," they will be offering "Omurice that Energizes the Eyes" with colorful vegetables for two weeks, from Friday, October 10th to Thursday, October 23rd, 2025, at the Cafe & Restaurant ROHTO RECIPE Umeda NU Chayamachi Plus store.
[Special Menu] About "Omelet Rice that will energize your eyes"
| set |
Omelet rice, three kinds of seasonal deli items, herbal soup, Kagome tomato juice |
| price |
1,890 yen (tax included) |
| Implementation period |
October 10, 2025 (Friday) - October 23, 2025 (Thursday) |
| Sales locations |
ROHTO RECIPE Umeda NU Chayamachi Plus Store |
This omelet rice is a feast for the eyes, with its vibrant colors and the rich pigments of the vegetables used. It features the beta-carotene in carrots, the lutein in broccoli, and other nutrients, while the yellow of the eggs from chickens raised on feed supplemented with lutein truly shines through. The surface is adorned with a vibrant red using the familiar Kagome tomato ketchup.
This menu includes omurice, deli items, soup, and tomato juice, which together provide the daily recommended intake of 350g of vegetables *1. You can also experience the "Veggie Check®" measurement at the store, which estimates your vegetable intake simply by placing your palm on it.
*1: The recommended daily vegetable intake target by the Ministry of Health, Labour and Welfare's "Healthy Japan 21" is 350g.
Uses "Recipe Carefully Selected Gourmet Eggs" developed by MEC Foods Co., Ltd.
"Recipe" eggs contain more lutein, an essential nutrient for maintaining eye health, than conventional eggs *2. After approximately three years of research, we developed a product unlike anything previously seen in the egg industry, and in the process, we focused on lutein as an essential nutrient for all generations, especially for modern people who overuse their eyes with computers and smartphones. ROHTO RECIPE, a restaurant directly operated by Rohto Pharmaceutical, a leading company in eye care, uses these lutein-rich "Recipe" eggs.
*2: This does not guarantee the amount of lutein in the menu after cooking.
Three seasonal deli items, soup
This lunch set from ROHTO RECIPE includes three seasonal deli items and a medicinal soup whose ingredients change every two weeks (according to the 24 solar terms). By consuming the soup first, we are incorporating the medicinal principles of warming the stomach and intestines.
Focusing on Power/Balance/Focus/Beauty/Detox. Enjoy our deli platter, featuring an abundance of vegetables, carefully selected with seasonal ingredients and nutritional balance in mind.
Kagome Tomato Juice
This is 100% tomato juice made from perfectly ripe, bright red tomatoes in season.
Since its launch in 1933, this product has been loved by everyone for over 90 years and is a long-selling flagship product of Kagome.
Eye Care Station
During this period, ROHTO RECIPE stores will set up display corners for eye care supplements and other products to raise awareness about eye care.
Background of the collaboration
This project is a joint initiative by Kagome, which is running the "Let's Eat Vegetables Campaign" to promote vegetable consumption, Rohto Pharmaceutical, a company that supports this campaign, and Rohto Wellcourt, which operates ROHTO RECIPE.
Eat Your Vegetables Campaign
A national survey has revealed that many people living in Japan have not been able to meet the target daily vegetable intake of 350g *1 over the past 10 years *3. In order to achieve this major goal, since 2020, Kagome Co., Ltd. has been working daily to change the awareness and behavior of each individual regarding vegetable intake, using the slogan "Let's eat vegetables."
*1: The recommended daily vegetable intake target by the Ministry of Health, Labour and Welfare's "Healthy Japan 21" is 350g.
*3: According to the 2023 National Health and Nutrition Survey (Ministry of Health, Labour and Welfare), the average per capita vegetable intake in Japan is approximately 256g.
Our company also supports this "Let's Eat Vegetables" campaign and offers vegetable-rich menus in our "ROHTO RECIPE" line. This time, in honor of October 10th being "Eye Care Day" and "Tomato Day," we have planned this event to offer a limited-time menu, hoping to raise awareness among our customers about the vegetable consumption promotion activities that both companies are jointly promoting, as well as the eye care initiatives that our company is advocating.
About ROHTO Pharmaceutical Co., Ltd. and Rohto Wellcoat Co., Ltd.
Rohto Pharmaceutical's purpose is to deliver well-being to people and society through "health" and to energize tomorrow's society. Aiming to contribute to health by proposing a lifestyle that does not rely on medicine, we are advancing our Oral Medicine / Health Food Business. Based on the concept of "feeling energized from the bottom of your stomach," we launched a new food brand, "ROHTO RECIPE," which proposes healthy and sustainable meals, and opened its flagship store, "ROHTO RECIPE Umeda NU Chayamachi Plus," in November 2023.
[Store Information] ROHTO RECIPE Umeda NU Chayamachi Plus Store
所在地：大阪府大阪市北区茶屋町8−26 NU Chayamachi PLUS 2階
営業時間：11:00～22:00（L.O. 21:00）／TEL:06-6131-8071
https://rohtorecipe.rohto.com/
About Kagome Co., Ltd.
Founded in 1899, the company has a long-term vision of transforming from a "tomato company" to a "vegetable company." It develops products and health support businesses that leverage the value of vegetables, including tomato ketchup, vegetable beverages, prepared foods, fresh vegetables, and frozen vegetables. Overseas, its operating companies in North America, Europe, Australia, and Asia collaborate to manufacture and sell processed tomato products for the food service and food manufacturing sectors. The company also engages in research on varieties adapted to environmental changes and the development of cultivation techniques.