A new concept: "wrap and protect" your skin with a dense, lamellar-structured *1 cream mask.
" Care Cera," which has been addressing dry skin with ceramide,
has launched the "Care Cera AP High Moisture Cream Wrap Mask."
January 15, 2026
ROHTO Pharmaceutical Co., Ltd. (Headquarters: Osaka City, President: Hidetoshi Seki) will pre-release the "Care Cera AP High Moisture Cream Wrap Mask" (sales name: Care Cera Moist Mask) from its "Care Cera" skincare brand, which is designed for dry and sensitive skin. This intensive moisturizing repair care product moisturizes the skin and protects it from dryness damage. The mask will be available on e-commerce sites (Amazon, Rakuten, LOHACO, @cosme, and Rohto Online Store) from Monday, January 19, 2026.
Formulated with ceramide (moisturizing ingredient) *3, this mask is packed with a lamellar structure cream *1 that focuses on the structure of the skin, enveloping the skin and protecting its moisture. Care Cera, which has continued its research into ceramides with the desire to "eliminate dry skin," proposes a new intensive moisturizing care for skin prone to dryness.
*1: The structure of the intercellular lipids that make up the skin's barrier layer (stratum corneum).
*2: Refers to the feeling of use.
*3: Dihydroxylignoceroyl phytosphingosine, ceramide 6II, ceramide 1, ceramide 2, ceramide 3, ceramide EOS, caprooyl sphingosine, caprooyl phytosphingosine
Changes in the face mask market and the intensive care required for dry and sensitive skin
In recent years, as the overall skincare market has grown, face masks have become increasingly popular for daily use, while at the same time expanding their role as items to be used according to skin condition.Against the backdrop of the expansion of the face mask market and the growth of the moisturizing and sensitive skin segments, the positioning of intensive skin care that provides intensive care, separate from daily skin care, is becoming clearer.
Against this backdrop, Care Cera has focused on ceramide research to develop care that protects the moisture of dry and sensitive skin, and has expanded its care range from cleansing to moisturizing to address the damage caused by dryness. In 2024, it launched a face care series for sensitive skin that is prone to dryness and stinging, as well as dry skin that is prone to recurring roughness.
This time, Care Cera focuses on "intensive care" that envelops the skin and protects its moisture when dryness and damage are a concern. The "Care Cera AP High Moisture Cream Wrap Mask" was born from the idea of wrapping the skin in a mask containing a lamellar structure cream *1 that focuses on the structure of the skin and ceramide (a moisturizing ingredient) *3. By delivering it in the form of a face mask, we propose intensive moisturizing care that more carefully cares for the skin.
Product features
A unique "cream wrap formula" that envelops the skin in a mask containing a lamellar structure cream *1 that focuses on the structure of the skin.
The lamellar structure is the structure of the intercellular lipids that make up the skin's barrier membrane (stratum corneum). The mask contains layers of water and oil, and a rich, moisturizing cream *2 that blends easily with the skin is applied to encase it in moisture. This unique "cream wrap formula" wraps the mask around the skin. The cream blends into the skin and spreads throughout the mask, enveloping it in moisture to seal in the moisture.
Care Cera 's unique moisturizing formula, developed through continuous research into ceramide (a moisturizing ingredient)
Formulated with eight types of ceramides (moisturizing ingredients) *4 to care for dry skin. It also uses nanocapsules *5 that contain ceramides that penetrate deep into the stratum corneum. This moisturizing formula is unique to Care Cera, which has continued to develop products centered on ceramide research.
*4: Dihydroxylignoceroyl phytosphingosine, ceramide 6II, ceramide 1, ceramide 2, ceramide 3, ceramide EOS, caprooyl sphingosine, caprooyl phytosphingosine
*5: Moisturizing ingredients: ceramide 3, phytosphingosine, cholesterol, lecithin, glycolipids
Adopts a "mellow adhesive sheet" that is gentle on sensitive skin
Considering that dry skin can easily become irritated, we have adopted the "mellow adhesion sheet (Benliese®)" that is gentle on the skin. It is designed to be easy to use as intensive care when dryness is a concern, as it contains plenty of cream and adheres gently to the skin.
How to use
It can be used daily, but we recommend using it once or twice a week for intensive care.
Product overview
| Product name |
Care Cera AP High Moisture Cream Wrap Mask |
| image |
 |
| classification |
cosmetics |
| Sales name |
Care Cera Moist Mask |
| Contents |
1 sheet (23mL) x 4 sheets |
| price |
Open price |
- "Care Cera" is a registered trademark of ROHTO Pharmaceutical Co., Ltd.
- "Bemliese" is a registered trademark of Asahi Kasei Corporation.