Rohto Pharmaceutical Group launches multifaceted awareness campaign in conjunction with World Glaucoma Week
– To protect your lifelong vision.
March 6, 2026
ROHTO Pharmaceutical Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture; President: Hidetoshi Segi) Group will conduct a multifaceted glaucoma awareness campaign as part of the "Light Up in Green Movement *1" for World Glaucoma Week, from March 8th (Sun) to 14th (Sat), 2026.
Glaucoma is the leading cause of blindness in Japan, but in its early stages, there are often few noticeable symptoms, leading to delayed detection in many cases. Through this initiative, we aim to deepen understanding of this often overlooked disease and encourage widespread people to undergo screenings to protect their precious vision.
*1: Details of the Light-Up in Green Campaign
Main initiatives for fiscal year 2026
"Light Up in Green" project involving our own building, medical facilities, and our partner Iwaki FC.
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Dissemination from our own building: We will broadcast an educational video on the electronic billboard in our Tokyo building to help more people become aware of and understand glaucoma.
In addition, we are displaying POP (point-of-purchase) materials for World Glaucoma Week at reception areas and other locations in our domestic offices, including our head office, to promote understanding of glaucoma among our employees and visiting customers.
Awareness video screening period: March 8th (Sun) - 14th (Sat), 2026, 7:30 AM - 7:30 PM
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Collaboration with medical institutions: Centered around our group company, ROHTO NITTEN Co., Ltd., we will work with medical institutions and pharmacies, mainly in the Tohoku region, to promote the expansion of light-up events throughout Japan.
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Collaboration with Iwaki FC: We are collaborating with Iwaki FC, a professional soccer club based in Iwaki City and Futaba District, Fukushima Prefecture, to conduct awareness campaigns to educate people of all ages about the importance of eye health. In conjunction with this year's World Glaucoma Week, we will decorate some of the lighting in the Iwaki FC clubhouse facilities with green light to help athletes and visitors to the clubhouse understand glaucoma better.
Implementation period: March 8th (Sun) - 14th (Sat), 2026
Initiatives to support health through food
"Vibrantly colored" to energize your eyes!: Rothwell Court Co., Ltd., a group company, is collaborating with Tohoku University's COI-NEXT Center and From In Co., Ltd. to offer a limited-time menu in collaboration with "Thesis Recipe®" and will also participate in the Light Up in Green movement.
Offer period: March 6th (Friday) to March 31st (Tuesday), 2026
https://www.rohto.co.jp/news/release/2026/0227_01
*The photo shows the menu offered at Cafe & Restaurant ROHTO RECIPE Umeda NU Chayamachi Plus.
Holding of a public lecture for citizens
ROHTO Pharmaceutical Co., Ltd. and ROHTO NITTEN Co., Ltd. will co-host a public lecture by a specialist physician at the Iwate Prefectural Information Exchange Center entitled "Early detection is very important to protect your vision." Please see the following document for details.
Date: March 20, 2026 (Friday, National Holiday)
Details of the public lecture on glaucoma
Participation in World Glaucoma Week awareness events
We will be exhibiting at GREEN CARE Fes! 2026 (4F Aeon Mall Sendai Uesugi), hosted by Tohoku University COI-NEXT "Vision to Connect," providing an opportunity for parents and children to think about eye health.
Date: March 15, 2026 (Sunday)
https://coinext-mieru.tohoku.ac.jp/events/greencarefes/
The Rohto Group's Vision
The Rohto Group, under the slogan "To protect your vision," has conveyed the importance of eye health to all generations through the sale of eye drops and other products, awareness campaigns, and its pharmaceutical and medical device businesses. Moving forward, we will continue to create new points of contact with consumers to improve awareness and understanding of glaucoma and support each individual's "happiness of seeing."
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