"THE THE LYPO," a beauty supplement containing two types of vitamin C—sustained-release and fast-acting—has been renewed.

Background of the renewal

In recent years, the vitamin C supplement market has expanded against the backdrop of growing awareness of health and beauty. Awareness and the number of high-priced, high-performance products, including liposomal vitamin C, have also increased, and the vitamin C supplement market is projected to grow by 125% in sales value and 102% in sales volume by 2025 compared to the previous year *3.
Meanwhile, the market is seeing an increase in products with diverse features, such as those containing "liposomal vitamin C + beauty ingredients" and beauty supplements from skincare brands. Against the backdrop of this expanding market, we believe there is a growing need to be particular about the contents and formulation of vitamin C, which is something we take every day. Through interviews with customers who have been using "THE LYPO" for a long time, we have gathered feedback on their daily vitamin C habits. In these interviews, we noticed that some people, after turning 30, become more conscious of changes in their beauty and health, which leads them to start inner care or to re-evaluate their long-term vitamin C supplements to find one that is better suited to them. In response to these customer and market changes, we have now renewed the formulation design for those who want to be even more particular about their daily vitamin C routine.

*3: Source: Intage SRI+ Health Foods, Health Foods + Other Health Foods, Cumulative Sales Amount and Cumulative Sales Quantity, April-March 2024-2025

point

1. Newly equipped with "antioxidant cycle technology"

   

   Focusing on the oxidative stability of the lipid membrane that constitutes liposomal vitamin C, we have newly combined it with vitamin E (an antioxidant in the formulation), which exerts antioxidant activity in the lipid layer. Furthermore, we have also newly incorporated "Enzogenol," an extract derived from pine bark from New Zealand. When we evaluated the antioxidant effect of the three components—vitamin C, vitamin E, and Enzogenol—when combined, we confirmed that the antioxidant effect was enhanced compared to each component alone.

   Enzo Genol™ is a registered trademark of Enzo Nutraceuticals Ltd, New Zealand.

2. "Sustained-release x Fast-acting" *1, a time-delayed approach using two types of vitamin C granules.

   

   Conceptual diagram

   What we've focused on since its launch is the use of two types of vitamin C granules that dissolve in different ways.
   One is a sustained-release formula containing liposomal vitamin C * designed to dissolve slowly. The other is a fast-acting formula containing pure vitamin C that dissolves quickly. The conventional design of combining two types of vitamin C granules with different characteristics will continue even after the renewal.

   *1: Refers to the rate at which it melts.
   *: Vitamin C, lecithin, fatty acids, hesperidin

3. Powder type now available nationwide. Comes in a pack of 15, making it easier to try.

   "THE LYPO Vitamin C Direct Powder" will be redesigned into a pouch type containing 15 packets and will be released nationwide. This powder type can be easily consumed without water, and with a recommended dosage of one packet per day, it's designed to be convenient to incorporate into your daily vitamin C routine, regardless of location or time.
   By offering two options—capsule and powder—we propose a product that is easy to continue using, tailored to each individual's lifestyle and preferences.

Product overview

Product image
Sales name	THE LYPO Vitamin C Deep Capsules	THE LYPO Vitamin C Direct Powder
classification	Nutritional supplement (Vitamin C)	Nutritional supplement (Vitamin C)
Contents	60 capsules	15 bottles
Price (tax included)	3,240 yen	1,620 yen

About "THE THE LYPO"

"THE THE LYPO" is a beauty supplement brand that was launched in 2023. It incorporates liposomal vitamin C and combines two types of vitamin C granules that dissolve differently, focusing on both the "contents" and "ease of continued use" of a vitamin C supplement that can be taken daily.
Through this renewal, we aim to propose a new vitamin C routine that can be incorporated in a way that suits each individual, whether you have been taking vitamin C regularly or are just starting out with inner care.

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