New functional claim for eye care: "Maintains the ability to focus on distant objects *1"
ROHTO V5 Vision Power now on sale
October 13, 2026
ROHTO Pharmaceutical Co., Ltd. (Headquarters: Osaka City, President: Hidetoshi Segi) will launch "ROHTO V5" series of functional foods, which has surpassed 20 million units shipped in total * ROHTO V5. This new product focuses on maintaining the ability to focus on distant objects *1, which is often reduced by daily use of computers and smartphones.
This product contains crocetin, ginkgo leaf-derived flavonoid glycosides, and ginkgo leaf-derived terpene lactones as functional ingredients. The combination of these ingredients has led to a new functional claim being accepted: "Maintaining the ability to focus on distant objects *1." This product offers a new eye care habit for the digital age, easily incorporated into daily routines with just one tablet. It will be available nationwide at drugstores and online retailers starting October 20, 2026 (Tuesday).
*1: "Far away" refers to the furthest distance (far point) that an individual can focus on.
*2: Shipment figures for all products in the "ROHTO V5" series of functional foods as of the end of August 2025.
Product launch background
Since launching our first eye drops, "ROHTO Eye Drops" in 1909, we have been addressing the changing eye concerns of our customers for over 110 years through eye care proposals centered on eye drops in the over-the-counter (OTC) pharmaceutical market. In 2015, we launched "ROHTO V5 Tablets," Rohto's first eye supplement with functional food claims, and currently offer products that meet the diverse needs of consumers, such as "ROHTO V5 Eye x Sleep Double Care." The series has been supported by many customers, with cumulative shipments exceeding 20 million units *2.
In recent years, digital devices such as personal computers and smartphones have become indispensable to our lives, and the opportunities to spend long hours looking at screens on a daily basis have increased. In a survey conducted by our company *3, 41.8% of people look at their computers for more than 5 hours on weekdays, and 38.6% look at their smartphones for more than 5 hours on weekends, indicating that a lifestyle of prolonged contact with digital devices has become established on both weekdays and weekends (see Figure 1). In this context, our company has focused on the "ability to focus" when looking at distant objects* 1 as a new eye care option suited to the modern lifestyle. Therefore, we have developed a new product containing crocetin and ginkgo leaf-derived ingredients, which have been reported to have the function of maintaining the ability to focus on distant objects *1, which is reduced by the daily use of personal computers and smartphones.
*1: "Far away" refers to the furthest distance (far point) that an individual can focus on.
*2: Shipment figures for all products in the "ROHTO V5" series of functional foods as of the end of August 2025.
*3:
[Survey Overview]
Survey name: Questionnaire about eyes
Survey period: March 11, 2026 (Wed) - March 13, 2026 (Fri)
Survey method: Internet survey
Survey subjects: 414 men and women aged 20 to 49
Research commissioned to: Macromill, Inc.
Product features
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A new functional indicator focuses on maintaining the ability to focus on distant objects *1.
This product contains crocetin, ginkgo leaf-derived flavonoid glycosides, and ginkgo leaf-derived terpene lactones, which are functional ingredients. These ingredients have been reported to help maintain the ability to focus on distant objects, which is often reduced by daily use of computers and smartphones. *1
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A combination of crocetin and ginkgo leaf-derived ingredients.
In addition to crocetin, which we have researched extensively, we have adopted a design that combines it with ginkgo leaf-derived ingredients. We propose a new eye care product for modern consumers who use digital devices on a daily basis.
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Easy to take every day, just one tablet a day (recommended)!
These soft capsules can be taken once a day with water or other liquid. They are easy to incorporate into your daily routine and support a consistent eye care habit.
Product overview
| Product name |
ROHTO V5 Vision Power |
|
 |
| classification |
Foods with functional claims |
| Capacity/Price |
30 tablets / 1,944 yen (tax included) |
| Content of functional ingredients (per tablet) |
Crocetin 5.0 mg, Ginkgo biloba-derived flavonoid glycosides 2.88 mg, Ginkgo biloba-derived terpene lactones 0.72 mg |
| Functionality display |
This product contains crocetin, ginkgo biloba-derived flavonoid glycosides, and ginkgo biloba-derived terpene lactones. Crocetin, ginkgo biloba-derived flavonoid glycosides, and ginkgo biloba-derived terpene lactones have been reported to maintain the ability to focus on distant objects *, which tends to decline with daily use of computers and smartphones. *Distant refers to the furthest distance (far point) that an individual can focus on. |
| Raw material name |
Safflower oil (domestically produced), microalgae-derived DHA/EPA-containing oil, ginkgo leaf extract powder (ginkgo leaf extract, starch hydrolysate), vitamin E-containing vegetable oil, ginger extract powder, sunflower oil / gelatin, glycerin, glycerin fatty acid ester, lecithin (derived from soybeans), sodium L-aspartate, gardenia pigment, calcium pantothenate, cocoa pigment, vitamin B6, marigold pigment, fragrance |
| How to eat |
Take one tablet daily with water or another beverage without chewing. |
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Notification number K613
- Maintain a balanced diet based on staple foods, main dishes, and side dishes.
- Unlike Foods for Specified Health Uses (FOSHU), this product has not undergone government evaluation regarding its functionality and safety. Information on the submitted scientific evidence can be found on the Consumer Affairs Agency's website.
- This product is not intended for the diagnosis, treatment, or prevention of any disease.
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