"MELANO CC Deep Clear Enzyme Facial Wash" surpasses 2 billion yen in sales! A hit product following its serum!

The brand received an overwhelming response immediately after its release, leading to rapid growth for the entire brand.

In March 2022, the product was initially launched at Matsukiyo Cocokara & Company Group stores nationwide (excluding some stores), Amazon, LOHACO, Rakuten 24, and the Rohto Online Shop. Due to its popularity, it was expanded nationwide in August 2022. Sales have continued to far exceed our sales forecasts, and since the nationwide expansion, sales have surpassed 2 billion yen *2. For a while after the launch, the product was out of stock or in short supply, causing inconvenience to distributors and customers. However, we have now established a production system that can supply a sufficient amount of product, and we are working to make the product available to as many people as possible.
This product, while being a typical tube-type facial cleanser, utilizes a unique technology that allows for pore care with live enzymes * 4 *5.
"I'm happy that I can easily switch my usual face wash to an enzyme-based one."
"I've been using products from MELANO CC series, and when I used the face wash as well, I was amazed at how smooth the area around my nose felt after washing!"
"This is the first time I've come across such a cost-effective facial cleanser, and I'm a repeat customer."
We have received many positive comments like these. MELANO CC brand is now in its 19th year since its launch and has been performing well in recent years, with total brand sales increasing by approximately 1.8 times compared to the previous year *3.

What is MELANO CC Deep Clear Enzyme Facial Wash?

This tube-type enzyme facial wash, launched by MELANO CC brand, which has been the No. 1 selling whitening serum in the market for 5 consecutive years *1, allows you to easily care for pore problems with your daily face wash.

1. Rohto's unique technology delivers live enzymes *4​ ​*5​

   By using Rohto's unique technology, which minimizes water content and incorporates a large amount of moisturizing ingredients compared to typical tube facial cleansers, we have successfully created a product that prevents enzyme deactivation during storage and allows for pore care with live enzymes.

2. Contains enzymes *5 and vitamin C *6.​

   Formulated with protein-digesting enzymes and vitamin C, it removes pore impurities and dead skin cells while protecting moisture, leading to smooth, translucent skin.

3. Adsorbent foam containing clay *7​

   It penetrates into pores and effectively traps and removes pore-clogging dirt.

   *6: Ascorbic acid (skin conditioning and moisturizing ingredient)
   *7: Kaolin (cleansing ingredient)

   

The R&D team's commitment to formulation.

MELANO CC is a series that focuses on effectiveness while being affordable, with vitamin C as its key ingredient. Customers with pore concerns often use facial cleansers containing "enzymes" for skincare, but these were generally in powder or portion type form. However, we wondered if it would be possible to create a product in an easy-to-use tube type, and thus "MELANO CC Deep Clear Enzyme Facial Cleanser" was born. The most important point is that we discovered a new technology that allows us to incorporate live enzymes *4​ ​*5 by combining soap ingredients and moisturizers in a balanced way. Normally, water interferes with the stabilization of enzymes, but water is essential for making facial cleanser formulations. We were able to solve this conflicting challenge with new technology and commercialize the product. In addition to enzymes, it also contains vitamin C *6 and clay *7 that absorbs dirt. We thoroughly pursued the type of clay and the optimal amount to use, and we believe we have achieved a refreshing yet comfortable cleansing experience that does not leave the skin feeling tight.
The fact that we were able to take on challenges that we couldn't do before and bring joy to our customers motivates us to develop even better products. Please look forward to what's to come from MELANO CC brand.

What is MELANO CC brand?

"MELANO CC," which has pursued effectiveness in addressing skin concerns such as preventing blemishes, was born in 2005 as "Medicinal Mentholatum Melano Buster." It has progressed as a brand that inherits the know-how gained from Rohto Pharmaceutical's eye drop development and skincare research such as "Obagi."
As times change and customers' values shift towards wanting to choose skincare products wisely, we have received positive feedback, with two out of three customers saying they would like to purchase our serum products again *8.
Thanks to word-of-mouth and social media buzz, our products are being chosen not only for preventing blemishes, but also for moisturizing care of acne scars and rough skin.

*8 Source: Macromill survey, September 2021 (936 users of MELANO CC serum)

• MELANO CC brand website
• Release of "MELANO CC Deep Clear Enzyme Facial Wash"