Introducing Rohto Lycee Glow, a new eye drop with a uniquely developed container that reduces makeup smudging when applying it!
A single, ultra-small drop *1 that won't spill out of your eye soothes tired eyes.
March 8, 2024
ROHTO Pharmaceutical Co., Ltd. (Headquarters: Osaka City, President: Masafumi Sugimoto) will launch a new product, "Rohto Lycee Glow," from its "Rohto Lycee" eye drop brand, which celebrates its 30th anniversary this year, to soothe tired eyes with a tiny drop *1. In addition to the eye care that the "Rohto Lycee" brand has offered for many years, Rohto's uniquely developed container enables the application of a tiny drop *1 that is less likely to spill from the eye. It will be released sequentially from Wednesday, March 13, 2024, at drugstores and e-commerce sites nationwide.
*1: The smallest single-drop eye drop product in our lineup.
Background of the release
In recent years, the environment surrounding our eyes has become increasingly challenging due to changes in the work environment and prolonged use of digital devices. Furthermore, in a survey conducted by our company regarding eye drops *2, approximately one in two women (in their 20s to 40s) responded that their current eye drops have caused their makeup to smudge, suggesting that they are concerned about makeup smudging when using eye drops.
The "Rohto Lycée" brand, which was initially popular among female students when it was launched 30 years ago, has now become a brand supported by a wide range of generations. For those who are active in society and wish to have the cute eyes they like, we are launching "Rohto Lycée Glow" with the hope that it will soothe tired eyes without worrying about makeup smudging, thanks to our uniquely developed new packaging.
*2: March 2021, Macromill survey, survey of women in their 20s to 40s regarding eye drops, N=112
Product features
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Contains five active ingredients at the maximum concentration within the standards *3 and*4 for eye fatigue caused by dryness.
In addition to ingredients that relieve eye strain and corneal treatment, it contains five active ingredients *3, including ingredients that promote metabolism and suppress itching, at the maximum concentration allowed by the standard *4. This formula is designed to address the eye strain concerns of adults.
*3: Vitamin B12, neostigmine methylsulfate (eye strain relief ingredient), chondroitin sulfate sodium (corneal treatment ingredient), vitamin B6 (metabolism-promoting ingredient), chlorpheniramine maleate (itch-suppressing ingredient)
*4: The standard refers to the range of pharmaceuticals established by the Ministry of Health, Labour and Welfare to streamline the approval process.
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A tiny drop that prevents makeup from smudging.*1
Our eye drops feature a newly developed, uniquely designed container that delivers an extremely fine drop. Because it's less likely to spill from the eye, it reduces makeup smudging. Furthermore, it employs a "free-angle nozzle" that allows for precise application of a single, fine drop from any angle.
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Rohto Pharmaceutical's unique and meticulously crafted bottle and cap technology
We designed the original bottle and cap to blend seamlessly into your makeup pouch, prioritizing not only ease of use but also a design that will make you feel happy while you're doing your eye care.
Product overview
| Product name |
Rohto Lycee Glow |
|
 |
| classification |
Category 3 drugs |
| Capacity/Price |
8mL / 768 yen (tax included) |
| component |
●Vitamin B12 0.02%, ●Vitamin B6 0.1%, ●Neostigmine methylsulfate 0.005%, ●Chlorpheniramine maleate 0.03%, ●Chondroitin sulfate sodium 0.5%
*This product contains boric acid, borax, l-menthol, d-camphor, sesame oil, geraniol, povidone, sodium hyaluronate, polyoxyethylene hydrogenated castor oil, polyoxyethylene polyoxypropylene glycol, polyoxyethylene castor oil, potassium chloride, sodium chloride, sodium edetate, polyhexanide hydrochloride, and pH adjusters as additives. |
| Efficacy and effectiveness |
Eye strain, discomfort while wearing soft or hard contact lenses, blurred vision (such as when there is excessive eye discharge), itchy eyes, eye inflammation caused by ultraviolet rays or other light (such as snow blindness), prevention of eye diseases (such as after swimming or when dust or sweat gets into the eyes). |
| Usage/Dosage |
Instill 1 to 3 drops into each eye 5 to 6 times a day. |
About the "Rohto Lycée" brand
Since its launch in 1994, Rohto Lycee has continued to offer products that make your eyes happy, such as eye drops to care for redness (Rohto Lycee b, Class 2 pharmaceutical product), eye drops that provide moisture even while wearing colored contact lenses or contact lenses (Rohto Lycee Contact w, Class 3 pharmaceutical product), and an eye wash that cleanses the eyes thoroughly and helps prevent eye problems (prevention of eye diseases) (Rohto Lycee Eye Wash, Class 3 pharmaceutical product).
Thoughts from the development team on "Rohto Lycee Glow"
Product Planning Manager, Ritsu Tada
We often hear comments like, "I can't put down my eye drops without a tissue, and I hate how they ruin my makeup," so our team has been thinking about what kind of product could address this. Lysegrow not only cares for tired eyes, but it's also less likely to spill out, so you can stay happy. We're confident in this product, having gone through repeated prototyping to achieve our ideal, so we hope you'll be pleased with it.
Product Formulation Team Leader: Toshiyuki Hotta
This eye cream features a carefully selected formula based on research into eye problems and symptoms common in adults, such as fatigue and itchiness caused by makeup and work. We thoroughly pursued the characteristics of the formulation to achieve a "formulation that doesn't easily spill from the eyes." Furthermore, we focused on creating a soothing sensation that spreads smoothly within the eye, enveloping tired eyes. We've also meticulously pursued compatibility with the container to ensure that a perfectly fine, tiny drop is dispensed every time—a product we're truly proud of.
Product Packaging Manager: Takamitsu Okawara
To achieve the ultra-fine drop, we conducted extensive research on various aspects, including functional design and compatibility with the formulation, to create a container we are truly satisfied with. Beyond the ultra-fine drop, this container incorporates many thoughtful details, such as ease of carrying, cap opening and closing, and the ability to use up the contents completely. We hope you will experience it for yourself.
- "LiseGrow" is a registered trademark of ROHTO Pharmaceutical Co., Ltd.
- "Free Angle Nozzle" is a registered trademark of ROHTO Pharmaceutical Co., Ltd.