DNA means "doing what others don't do."
Up until now, our research and development has been based on our company's DNA of "doing what others don't do," and we have continued to boldly take on highly difficult challenges.
As a pharmaceutical company, we strive to achieve both noticeable effectiveness and a pleasant user experience through our products and services. We are committed to maintaining high quality so that our customers can continue using our products with confidence. Furthermore, we value a "thoroughly customer-centric approach" and "homeostasis (the body's natural ability to maintain a stable internal environment)."
At our company, when customers experience physical discomfort or have concerns, we don't just offer symptomatic treatment; we delve deeper to understand why these problems or concerns are occurring, and we explore the underlying causes of symptoms and ailments that aren't immediately apparent.
Furthermore, if homeostasis is not functioning properly, we investigate the cause and how to reactivate that function, thereby providing evidence-based, optimal solutions.
Organizational culture that fosters innovation
The reason we have consistently driven new innovations by conducting evidence-based research and development with a customer-centric approach is the presence of highly motivated members and a free and open organizational culture. This is a unique strength of our company that sets us apart from other companies, and it is linked to the autonomous capabilities of our individuals and our high level of technology.
Towards the realization of "Connect for Well-being"
Moving forward, we will thoroughly implement a more user-centric approach than ever before, keeping in mind the social challenges and diseases that may arise in our rapidly changing society. In addition to our existing research areas, we will also dedicate ourselves to evidence-based research and development, focusing on drawing out and maximizing the inherent power of life in new fields.
Our company will continue to challenge conventional thinking and contribute to the health of people and society by realizing our management vision of "Connect for Well-being" through strong organizational capabilities based on shared values and collaboration and co-creation with our partners.
In November 2019, our company established its management vision, "Connect for Well-being," aiming to contribute to the realization of a healthy and long-lived society by connecting (Connecting) a wide range of businesses, not just pharmaceuticals and skincare, so that people around the world can experience well-being for as long as possible.
In addition, we have clarified the business areas in which our company will focus and established a "Business Area Vision" as the desired state for each area.
Click here for more details.
ROHTO Group Comprehensive Management Vision 2030