We have launched "Heart Food," a circulating stockpile rice ball that can be stored at room temperature for 5 years, focusing on disaster preparedness and everyday rolling stock.

Product launch background

Since our founding, we have believed that "the root of all illness lies in the stomach," and have focused on the sale of gastrointestinal medicines and the relationship between diet and gastrointestinal health. We aim to deliver "health" to people around the world through our products and services, guide individuals and society toward well-being, and energize the world of tomorrow. Believing that "eating is a vital source" for people's physical and mental health, we also respond to a wide range of health needs in our food business.
Believing that "the development of food preservation technology" also has important social significance, we encountered new long-term preservation technologies and launched "Heart Food," a circular stockpiling food product, as a new possibility for food.

Product features

Based on the concept of "a delicious, ready-to-eat rice ball that can be stored at room temperature for 5 years," this is a circular emergency food that can be eaten regularly not only in the event of a disaster, but also in everyday life. It is a food that protects both mind and life, as both adults and children can feel a sense of relief and comfort by eating a rice ball that they are familiar with. As disaster preparedness awareness increases, stockpiling food is important, but the social problem of some emergency food being wasted without being eaten is occurring close to home. Therefore, we aim to promote a circular emergency food that can be eaten regularly in everyday life, such as as a portable meal or breakfast, and by being mindful of regular rolling stock, we aim to reduce food loss and waste of emergency food. We also paid attention to the design to make the manufacturing year and shelf life clearly indicated.

1. Rice ball shape that can be eaten with one hand
2. No cooking required (no water needed, can be eaten straight from the package)
3. No utensils needed (can be eaten with hands)
4. The pouch packaging prevents leftover liquid from spilling out, making it hygienic and reducing the amount of waste.
5. Free from 28 specified allergens (specified raw materials, etc.)
6. A patented manufacturing method that allows for storage at room temperature for 5 years (5 years and 6 months from the date of manufacture).

Product overview

Product name	Heart Food 5-Year Shelf Life Rice Ball (with Bonito Flakes) Heart Food 5-Year Shelf Life Rice Ball (Curry Flavor) Heart Food 5-Year Room Temperature Storage Rice Ball: Tomato Mixed Rice
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classification	food
capacity	100g
price	540 yen (tax included)

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