A limited number of collaboration products between eye drops "ROHTO Zi®" and "NARUTO Shippuden" will be released!

Background of the collaboration

Our eyes are often overworked in today's digital society. We want to make it easier for people to enjoy caring for symptoms such as fatigue. This desire led to a collaboration with "NARUTO Shippuden," a series featuring characters who wield techniques related to the eyes. With the desire to cherish and protect everyone's eyes, we propose positive eye care habits together with this work, which is loved across borders.

Product overview

Powerful packaging that expresses a refreshing, awakening feeling

The ROHTO Zi G brand's signature "awakening refreshing sensation (the greatest refreshing sensation of any Rohto product *1)" is expressed through the design of each character with their eyes wide open.

*1: "ROHTO Zi-Contact b" and "ROHTO Zi d" have the highest level of cooling sensation among our products.

(From left in the image) ROHTO Zi G b "NARUTO (Uchiha Sasuke)", ROHTO Zi Contact b "NARUTO (Hatake Kakashi)", ROHTO Zi d "NARUTO (Uchiha Itachi)"

*For product details, please refer to the URL below.
https://jp.rohto.com/zi/

Colored bottles that embody each character!

Specially designed bottles with each character's eyes as a motif.

(From left in the image) ROHTO Zi G b "NARUTO (Uchiha Sasuke)", ROHTO Zi Contact b "NARUTO (Hatake Kakashi)", ROHTO Zi d "NARUTO (Uchiha Itachi)"

The back of the package also has a "NARUTO Shippuden" design!

The world of "NARUTO Shippuden" is expressed on the back of the package and in the attached leaflet, which also features stills from the anime.

(From left in the image) ROHTO Zi G b "NARUTO (Uchiha Sasuke)", ROHTO Zi Contact b "NARUTO (Hatake Kakashi)", ROHTO Zi d "NARUTO (Uchiha Itachi)"

(From left in the photo) ROHTO Zi G b "NARUTO (Uchiha Sasuke)", ROHTO Zi Contact b "NARUTO (Hatake Kakashi)", ROHTO Zi d "NARUTO (Uchiha Itachi)"

That famous scene is on the inside of the package!

The inside of the card features a memorable scene with each character's loved one.

(From left in the image) ROHTO Zi G b "NARUTO (Uchiha Sasuke)", ROHTO Zi Contact b "NARUTO (Hatake Kakashi)", ROHTO Zi d "NARUTO (Uchiha Itachi)"

What is "NARUTO"?

This is a boys' manga by Masashi Kishimoto that was serialized in Weekly Shonen Jump. It quickly gained popularity after it began serialization in 1999, and ended in 2014 with the 700th episode.
The story of the main character, ninja Uzumaki Naruto, who overcomes deadly battles with rivals and past grudges to become the leader of the Hidden Leaf Village, Hokage, has gained popularity around the world, and the total number of copies of the manga published in over 60 countries and regions has exceeded 250 million.
The TV anime began airing on TV Tokyo in 2002, and was renamed "NARUTO Shippuden" in 2007, running until March 2017. October 2022 marked the 20th anniversary of the TV broadcast. Eleven theatrical anime films have also been released. The TV anime is currently broadcast in over 145 countries and regions around the world, and is a nationally beloved work loved all over the world.
In addition to numerous developments such as apps, games, and merchandise, the range of activities is diverse, including exhibitions, 2.5-dimensional musicals, music festivals, and kabuki.

Product overview

Product name	ROHTO Zi B "NARUTO (Uchiha Sasuke)"	ROHTO Zi Contact B "NARUTO (Kakashi Hatake)"	ROHTO Zi D "NARUTO (Uchiha Itachi)"
classification	Category 2 OTC drug	Category 3 drugs	Category 2 OTC drug
Product image
Capacity/Price	12mL/605 yen (tax included)	12mL/715 yen (tax included)	12mL/858 yen (tax included)
Cooling sensation level	8	8+ (Strongest★Refreshing Feeling)	8+ (Highest quality ★ refreshing sensation)
Features	For tired eyes. A refreshing, clear feeling! The free-angle nozzle makes it easy to apply drops at any angle.	Effective for dry and tired eyes, even with contact lenses in. Refreshing cool feeling! Free-angle nozzle for easy instillation at any angle.	The moment you apply it, it spreads throughout your eyes, providing a deep, comfortable feeling. For tired eyes and blurred vision (when there is a lot of eye mucus, etc.). The free-angle nozzle makes it easy to apply at any angle.
component	<Active ingredient> Tetrahydrozoline hydrochloride 0.05% Neostigmine methylsulfate 0.003% Zinc sulfate hydrate 0.05% ●Chlorpheniramine maleate 0.03% Vitamin B6 0.1% ● Potassium L-aspartate 1% Additives: Boric acid, borax, l-menthol, d-camphor, peppermint oil, sodium edetate, polyoxyethylene hydrogenated castor oil, hypromellose, chlorobutanol, pH adjuster.	<Active ingredient> Potassium chloride 0.08% Sodium chloride 0.44% ●Hypromellose 0.21% Additives: Boric acid, borax, polyoxyethylene polyoxypropylene glycol, polyoxyethylene hydrogenated castor oil, edetate sodium, polyhexanide hydrochloride, l-menthol, d-camphor, d-borneol, pH adjuster.	<Active ingredient> Tetrahydrozoline hydrochloride 0.05% Neostigmine methylsulfate 0.005% Allantoin 0.2% Zinc sulfate hydrate 0.1% ●Chlorpheniramine maleate 0.03% Vitamin B6 0.1% ●Sodium chondroitin sulfate 0.5% Additives: boric acid, l-menthol, dl-camphor, peppermint oil, peppermint oil, propylene glycol, sodium edetate, polyoxyethylene hydrogenated castor oil, hypromellose, d-borneol, eucalyptus oil, chlorobutanol, sodium citrate, pH adjuster.
Efficacy and effectiveness	Eye fatigue, prevention of eye diseases (after swimming, when dust or sweat gets into the eyes, etc.), eye inflammation caused by ultraviolet rays or other light (snow blindness, etc.), discomfort when wearing hard contact lenses, conjunctival congestion, itchy eyes, blepharitis (inflammation of the eyelids), blurred vision (when there is a lot of eye mucus, etc.)	Eye fatigue, discomfort when wearing soft or hard contact lenses, tear support (dry eyes), blurred vision (when there is a lot of eye mucus, etc.)	Eye fatigue, blurred vision (when there is a lot of eye mucus, etc.), eye inflammation caused by ultraviolet rays or other light (snow blindness, etc.), discomfort when wearing hard contact lenses, conjunctival congestion, itchy eyes, prevention of eye diseases (after swimming, when dust or sweat gets into the eyes, etc.), blepharitis (inflammation of the eyelids)

★ "ROHTO Zi Contact b" and "ROHTO Zi d" have the highest level of cooling sensation among our products.

About ROHTO Zi ®

Since its launch in 1987, ROHTO Zi Z has captured the hearts of young people as an innovative eye drop that not only delivers reliable effectiveness but also offers a refreshing, eye-opening sensation and a unique square container that can be opened and closed with one touch. It has created and led the market for eye drops for young people. It starts with a soft, cool sensation. Then, a strong, refreshing sensation spreads across the eyes all at once, lasting for a long time, a feature unique to the ROHTO Zi Z brand.

Copyright

©Masashi Kishimoto Scott/Shueisha, TV Tokyo, Pierrot