Announcement Regarding the Acquisition of Shares (Making it a Subsidiary) of Magic Cod doo, a Cosmetics Distributor in the Republic of Serbia
July 9, 2026
ROHTO Pharmaceutical Co., Ltd. (Head office: Ikuno-ku, Osaka; President and Representative Director: Hidetoshi Segi; hereinafter referred to as "the Company") has acquired a stake in Magic Cod doo (hereinafter referred to as "the Target Company"), a Serbian cosmetics distributor responsible for the sale of Rohto Group products in the European region, and has made it a Rohto Group company, as detailed below.
Reasons for acquiring the share
Our group considers expanding our overseas business to be one of the key priorities in our medium- to long-term business growth strategy. In particular, we are promoting business expansion in the European market, focusing on the self-medication sector, primarily skincare and eye drops.
Founded in 2011, the company in question possesses a strong sales network and customer base in Europe, primarily in the Balkan Peninsula, Italy, Spain, and Northern Europe. Since 2017, it has acted as an agent for our cosmetics, handling sales and marketing activities and supporting the expansion of our products in Europe.
Through this acquisition, we will strengthen our sales system in the European region, enhance our marketing strategies based on local market needs, and promote the integrated operation of rapid product deployment and brand strategy.
Furthermore, we aim to further expand sales and enhance brand value by strengthening customer engagement in the European region.
Overview of the subsidiary to be transferred
| name |
Magic Cod doo |
| location |
Novi Sad, Republic of Serbia |
| Representative's title and name |
Managing Director - Danijela Kovačević |
| Business details |
Import, sales, and marketing of cosmetics and general merchandise. |
| capital |
Undisclosed |
| Year of establishment |
2011 |
| Major shareholders and their shareholding ratios |
Danijela Kovačević 100% |
| Date of execution of share transfer |
July 8, 2026 |
Future outlook
While the impact of this matter on our consolidated financial results for the current fiscal year will be minor, we believe it will contribute to enhancing the corporate value of our group in the medium to long term.