ROHTO Mirumirunobiru: Creating the future, expanding from your eyes.

Enjoy what you love to the fullest.
Learn and absorb based on your interests and curiosity.
Eyes are one of the things that support a child's daily life.

Taking care of a child's eyes is important.
Cherishing the future of children.

In recent years, childhood myopia has become a serious problem.

We at Rohto Pharmaceutical,
While the children are having fun,
Creating a future where we naturally cherish things,
The infinite possibilities that unfold from there
I wanted to nurture it.

"Mirumirunobiru"
Creating the future, unfolding from your eyes.

What is Mirumirunobiru?

Protecting and nurturing children's eyes from an early age

In recent years, the increasing prevalence of myopia in children at younger ages and its earlier progression has become a social issue.
The progression of myopia can increase the risk of future eye diseases, including glaucoma,
Taking measures to prevent nearsightedness from a young age is important.
It is considered important for protecting lifelong eye health.
On the other hand, it is difficult for children to notice their own vision deteriorating.
Numerous cases have been reported where nearsightedness had already progressed by the time parents noticed it.

Against this backdrop, Rohto Pharmaceutical aims to prevent myopia in children,
Our aim is to nurture and develop the future potential of children.
We have launched a new project called "Mirumirunobiru".

Leveraging the knowledge we have cultivated through the development of eye care products for children,
From a new perspective that goes beyond simply "curing," to one that focuses on "nurturing,"
This initiative aims to protect children's eye health from an early age.
Going forward, we will implement various actions to nurture children's eyes and potential.

Let's try it.

Mirumiru Eye Challenge powered by ARROWZ EYE

Dynamic visual acuity, eye movement, peripheral vision, instantaneous vision
You can learn about these four things through the game.
We've developed "Mirumiru Eye Challenge"!
Test your child's "observational skills"!

Try it

*Try it on a screen 13 inches or larger.
Please stand about 100-125cm away from the screen.

The ability to perceive movement (dynamic visual acuity)

Let's go after Mill!

Move quickly
Please answer with a number.

A higher score makes it easier to see the movements of incoming balls, running friends, and approaching cars.

★Useful in these sports!

• Baseball (batting) • Tennis
• Table tennis • Badminton

The power to move the eyes (eye movement)

Search and try it!

A shape will be displayed.
Please tell me where the circle was.

A high score makes it easier to smoothly move your eyes to the next word or location when reading textbooks or copying from the blackboard.

★Useful in these sports!

Basketball, Soccer, Rugby

The ability to see broadly (peripheral vision)

Spread it out and see!

Stare at the center of the screen,
Please tell me where the numbers and circles were located.

A high score makes it easier to notice your friends and obstacles around you while looking ahead, and makes it easier to play and walk safely.

★Useful in these sports!

Basketball, soccer, tennis
• Volleyball • Table Tennis • Badminton

The power of quick visual perception (instantaneous vision)

Quickly see it!

The position of the shape that appears for just a moment
Please answer me.

A high score makes it easier to instantly track incoming balls and your friends' movements, and allows for quicker decision-making.

★Useful in these sports!

Basketball, Baseball (batting), Table Tennis
• Soccer • Tennis • Volleyball

Let's learn

What kind of children are prone to nearsightedness?

If multiple of the following apply to you, in the future,
It is said that this increases the risk of developing nearsightedness.

  • My parents are nearsighted.
  • Playing outside
    I don't do it very often.
  • close distance
    Books
  • smartphones and
    Playing games for more than an hour
    Keep going
  • During school breaks
    I'm often in the classroom
  • Short sleep duration
  • Going to bed late

Three key points to protect your vision: Sa-ga-so

difference

Take a break from your eyes every 30 minutes.

Prolonged periods of looking at things up close, such as smartphones and tablets, can strain your eyes.
Every 30 minutes, take a break and look at something far away (more than 2 meters indoors) for at least 30 seconds to rest your eyes.

but

Keep your eyes at a distance of 30 cm from screens and books.

Holding screens or books too close to your eyes can lead to eye strain and increase the risk of nearsightedness.
Maintain correct posture and keep the device about 30 cm away from your eyes.

So

Let's go outside.

Outdoor activities are said to have the effect of preventing nearsightedness or slowing its progression.
Make a conscious effort to set aside time to go outside in your daily life. (Target: 2 hours per day)

Let's learn

  • Deteriorating eyesight in children
  • Learn about eye health in a fun way: The Children's Eye Protection Series
  • Did you know? The correct way to use eye drops.