Mirumirunobiru | Sustainability | ROHTO Pharmaceutical Co., Ltd.

Enjoy what you love to the fullest.
Learn and absorb based on your interests and curiosity.
Eyes are one of the things that support a child's daily life.

Taking care of a child's eyes is important.
Cherishing the future of children.

In recent years, childhood myopia has become a serious problem.

We at Rohto Pharmaceutical,
While the children are having fun,
Creating a future where we naturally cherish things,
The infinite possibilities that unfold from there
I wanted to nurture it.

"Mirumirunobiru"
Creating the future, unfolding from your eyes.

What is Mirumirunobiru?

Protecting and nurturing children's eyes from an early age

In recent years, the increasing prevalence of myopia in children at younger ages and its earlier progression has become a social issue.
The progression of myopia can increase the risk of future eye diseases, including glaucoma,
Taking measures to prevent nearsightedness from a young age is important.
It is considered important for protecting lifelong eye health.
On the other hand, it is difficult for children to notice their own vision deteriorating.
Numerous cases have been reported where nearsightedness had already progressed by the time parents noticed it.

Against this backdrop, Rohto Pharmaceutical aims to prevent myopia in children,
Our aim is to nurture and develop the future potential of children.
We have launched a new project called "Mirumirunobiru".

Leveraging the knowledge we have cultivated through the development of eye care products for children,
From a new perspective of "nurturing" rather than just "protecting",
This initiative aims to protect children's eye health from an early age.
Going forward, we will implement various actions to nurture children's eyes and potential.

Let's learn

What kind of children are prone to nearsightedness?

If multiple of the following apply to you, in the future,
It is said that this increases the risk of developing nearsightedness.

My parents are nearsighted.
Playing outside
I don't do it very often.
close distance
Books
smartphones and
Playing games for more than an hour
Keep going
During school breaks
I'm often in the classroom
Short sleep duration
Going to bed late

Take a break from your eyes every 30 minutes.

Prolonged periods of looking at things up close, such as smartphones and tablets, can strain your eyes.
Every 30 minutes, take a break and look at something far away (more than 2 meters indoors) for at least 30 seconds to rest your eyes.

Keep your eyes at a distance of 30 cm from screens and books.

Holding screens or books too close to your eyes can lead to eye strain and increase the risk of nearsightedness.
Maintain correct posture and keep the device about 30 cm away from your eyes.

Let's go outside.

Outdoor activities are said to have the effect of preventing nearsightedness or slowing its progression.
Make a conscious effort to set aside time to go outside in your daily life. (Target: 2 hours per day)

Let's learn

Protect your eyesight! A detailed look at the Obu City Children's Myopia Prevention Project.

Is my child's eyesight okay?! I tried "EyeMirun," a device that checks eyesight!

Eye care while playing games? I tried playing "Gokko Land".

Is it true that approximately 95% of junior high school students in Tokyo are nearsighted?! Start preventing nearsightedness today for your child's future!