What is Mirumirunobiru?

Protecting and nurturing children's eyes from an early age

In recent years, the increasing prevalence of myopia in children at younger ages and its earlier progression has become a social issue.
The progression of myopia can increase the risk of future eye diseases, including glaucoma,
Taking measures to prevent nearsightedness from a young age is important.
It is considered important for protecting lifelong eye health.
On the other hand, it is difficult for children to notice their own vision deteriorating.
Numerous cases have been reported where nearsightedness had already progressed by the time parents noticed it.

Against this backdrop, Rohto Pharmaceutical aims to prevent myopia in children,
Our aim is to nurture and develop the future potential of children.
We have launched a new project called "Mirumirunobiru".

Leveraging the knowledge we have cultivated through the development of eye care products for children,
With a new perspective that goes beyond simply "curing," we focus on "nurturing."
This initiative aims to protect children's eye health from an early age.
Going forward, we will implement various actions to nurture children's eyes and potential.

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