We introduce the Rohto Group's management philosophy, vision, and other ideas that we value as a company.
Click to go to each link.
Corporate Philosophy
- For the people to enjoy their fulfilled and happy life, the Company takes the greatest responsibility to contribute to their mental and physical health continuously, and to attain such responsibility, the Company endeavors to operate its business from a long-term perspective and generate value.
- Being fully aware of its mission as a public organ, the Company endeavors to cooperate with all persons surrounding the Company to solve social issues and share with them all benefits gained through such efforts.
Articles of Incorporation Chapter 1 Article 2
Purpose: "Make people happier, make the future brighter."
The Rohto Group's purpose is to deliver health to people around the world through its products and services, thereby guiding all individuals and societies surrounding the Group toward "well-being" and invigorating the world of tomorrow.
ROHTO Group Comprehensive Management Vision 2030
“Connect for Well-being & Longevity”
Well-being means living each day with both body and mind full of vitality,and enjoying a happy life filled with smiles throughout every stage of life.At Rohto, Longevity means maximizing “health” through science and enabling people to live longer, more enjoyable lives.
To help people around the world experience Well-being for as long as possible, we will deepen our “Longevity” scienceand develop products, services, and businesses that support people’s futures.
By “connecting” diverse people with people, organizations with organizations, and businesses with businesses, we will create new innovation and value.
Through science, we will “connect” the present and the future, expand the possibilities of life without limit, and pioneer the future of Well-being and Longevity.
Guided by our vision to “Connect for Well-being & Longevity,” we will work to realize a sustainable society in which people around the world can live healthy, long, and happy lives through all of our activities.
Values "Seven Pledges"
At the Rohto Group, we aim not only to be healthy in body and mind, but also to contribute to the health of the world by contributing to society. We will create unique, new products and services that go beyond conventional wisdom and deliver health to the world. The "Seven Pledges" are the ideas we cherish as we go about our daily work.
- We work to support society and create the world of tomorrow.
- To achieve this, I am determined to always remain humble and learn, and to continue striving to improve myself.
- Above all, we value the bonds of trust we have with our colleagues both inside and outside the company, where we can encourage and cooperate with each other.
- We are proud of our culture of high ideals, passionate speech, and energetic action.
- Cheerful, fun, and Wakyō Doryoku. We will spread the circle of surprise and joy all over the world.
- A company only exists when its people shine. People are the key players, and each individual is independent and drives the organization forward with their own will and strength.
- We pledge to be grateful and to serve all that supports our existence (nature, society, and people).
Corporate Slogan
Color: Blue represents intelligence, red represents passion.
The letter R represents "people," our starting point. It embodies our determination to "inspire people's hearts with the passion that flows from them and invigorate the world."
Each employeecan work with enthusiasm and a sense of mission.
And with that passion of each individual,we can move the hearts of our customers,
Movingsociety in a better direction.
Rohto's history has been built on numerous challenges undertaken by each and every employee with passion. We believe that as society moves towards automation and efficiency in the future, we will enter an era in which "things that only humans can do" will be questioned. This logo expresses the values that we want to continue to cherish even more so that each and every one of us can continue to create a better society.
"Moving the Heart" Special site available here