Rohto Pharmaceutical x Skincare

The skin is the outermost organ of the human body. With the power of science, only Rohto can
I can't make it We want to deliver skincare.

Skincare planner Ma-chan

Could you tell me about your daily work?

We plan communications for our skincare brand, conveying Rohto's unique approach to skincare to our customers. As a pharmaceutical company, we value approaching skincare not just based on mood or trends, but on "science" rooted in the mechanisms of the skin. With this in mind, we communicate our philosophy under the banner of "Rohto Skin Science."

What moments at work truly move you?

The moment when our message reaches our customers is what makes us happiest. At Rohto, we believe that "skin is the largest organ in the human body, and therefore we want to transcend gender and concepts such as 'for women's beauty' and create skincare that is 'for everyone's health'." With this in mind, we send out the message, "Skin is an organ." We were deeply moved when we received comments from customers who saw this, such as, "If skin is an organ, then I realized I need to take better care of it," showing that we were able to convey our message and that it had led to a new realization for our customers.

What kind of heartfelt message do you want to convey to your customers?

When I stood on the sales floor and interacted with customers, I noticed something. Many of our customers describe themselves as "beauty beginners" or "people who lack confidence in their skin." Rohto's skincare is based on science, not on personal preference. That's why I felt it should be approachable and open to all customers. If we can help our customers become healthier and live their lives with confidence through Rohto's skincare, that would be our greatest happiness.

What kind of world will tomorrow be?
Do you want to change things?

We aim to update the approach to skincare from a scientific perspective, rather than from a trendy or fashion-oriented viewpoint. We develop our products based on the concept of homeostasis (the body's natural ability to maintain a stable internal environment). We hope that Rohto products will become an indispensable part of our customers' lives, providing not just temporary beauty, but skincare for lifelong health.

Skincare planner Ma-chan

Keywords that move my heart

About skincare
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It's not just eye drops! Rohto Pharmaceutical's various businesses,
Every day, I challenge myself with new questions while keeping my heart moved.
Here are some stories from our employees.

Could you tell me about your daily work?

What moments at work truly move you?

What kind of heartfelt message do you want to convey to your customers?

What kind of world will tomorrow be?Do you want to change things?

What kind of world will tomorrow be?
Do you want to change things?