Rohto Pharmaceutical x UV Care

UV protection is the first step in protecting your skin's health. Rohto aims for this.
UV protection that also provides skincare benefits.

UV Care Coordinator Take

Could you tell me about your daily work?

Rohto has a system that allows employees to hold positions in different departments within the company, and currently I'm juggling three roles: research and development, sales, and awareness campaigns for UV care products. By being involved in the entire manufacturing process, from upstream to downstream, I feel I can act as a bridge for information in the sales field, while also understanding the developers' intentions in a timely manner. In addition, to spread awareness of the importance of UV care, I give lectures and workshops at corporate training sessions and events for parents and children.

What moments at work truly move you?

It's when I've been able to bridge the gap with people and gain their trust. When I conduct training sessions for sales staff, I'm sometimes called "teacher," which initially felt a bit stiff. However, by focusing on "dialogue" rather than just "conversation," I was able to become a part of their lives and build a close relationship where we could even have casual conversations. That was a great source of joy. Connecting customers, retailers, and Rohto Pharmaceutical through interaction with people is what motivates me.

What kind of heartfelt message do you want to convey to your customers?

In recent years, the amount of ultraviolet (UV) radiation has increased, and since UV rays affect skin cells and tissues, UV care is becoming increasingly important for maintaining healthy skin. Applying Rohto Pharmaceutical's unique skincare research to sunscreens, we aim to deliver sunscreens that offer both external ("preventing sunburn") and internal ("keeping skin healthy") care, expanding the options for enjoying life under the sun.

What kind of world will tomorrow be?
Do you want to change things?

We want to create a world where UV care is not something special, but a fundamental and important step in skincare! Rohto has been researching sunscreens for many years, pioneering the focus on "photoaging," developing technologies that turn UV rays to our advantage with unconventional thinking, and luxuriously incorporating skincare ingredients such as hyaluronic acid. That's why we want to further pursue a user experience that makes sunscreen feel like an integral part of skincare, continue to challenge ourselves to develop better formulations and new product types, and make sunscreens even more familiar to everyone.

UV Care Coordinator Take

Keywords that move my heart

Being natural, not just talking, but dialogue, connecting.

Moving the Heart