1970年
（昭和45年） |
Launched the eye drops "Kodomo V ROHTO" and pioneered the children's eye drops market.
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1973年
（昭和48年） |
Launched Eye drops "Namida Rohto".
Taking advantage of the growing popularity of contact lenses and growing concern for safety, we developed teardrop-type eye drops. The innovative container, which resembled tears, was groundbreaking.
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1975年
（昭和50年） |
We have obtained exclusive trademark usage rights from The Mentholatum Company (USA).
Launched skin treatment drug "Mentholatum Ointment" and quasi-drug "Mentholatum Medical Lip."
Entered the skin care field with the aim of making the Mentholatum brand the third pillar of the business.
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1977年
（昭和52年） |
Yamada Science Foundation established. |
1978年
（昭和53年） |
Teruo Yamada becomes chairman and Yasukuni Yamada becomes president.
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1979年
（昭和54年） |
Launched The quasi-drug "Mentholatum Medicated Campus Lip".
A pioneer in Medical Lip for teens.
Launched New V ROHTO Eye Drops.
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1983年
（昭和58年） |
Launched quasi-drug "Campus Lip Hosomi".
The slim and stylish lip balm has become a huge hit, selling 4 million bottles a year in Japan and 6 million bottles overseas.
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1985年
（昭和60年） |
Launched "Checker" pregnancy test kit at pharmacies.
We continued to persistently advocate the importance of over-the-counter pregnancy tests from the perspective of protecting mothers, and as a result, they were the first in Japan to be released in pharmacies.
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1987年
（昭和62年） |
Launched Eye drops "Alguard".
We developed and expanded new markets by appealing to eye itchiness caused by allergies such as hay fever.
Launched ROHTO Zi Z eye drops.
With its refreshingly refreshing feel and stylish square bottle, it quickly became synonymous with eye drops for young people.
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1988年
（昭和63年） |
Acquired The Mentholatum Company (USA) and gained control of its management.
This became a stepping stone to expanding overseas. |
1989
(1989) |
Launched Rohto V40 eye drops for blurred vision. |
1990年
（平成2年） |
Launched antipruritic drug "Mentholatum AD Ointment".
We were one of the first to focus on pruritus caused by dry skin in middle-aged and elderly people, and developed and expanded new markets.
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1991年
（平成3年） |
A joint venture company Mentholatum (China) Pharmaceuticals Co., Ltd. was established in Guangdong Province, China. |
1993年
（平成5年） |
Launched Pregnancy test kit "do test hCG".
Pregnancy testing kits were approved as OTC products, and we expanded our market share by launching our own developed products.
Launched gastrointestinal medicine "Pansiron NOW".
The first chewable tablet on the gastrointestinal medicine market has dominated the industry.
Launched SUNPLAY Sunscreen Cream.
Full-scale entry into the sun care market.
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1994年
（平成6年） |
Launched ROHTO Zi Lycee eye drops.
As the first eye drops for teenagers on the market, it gained overwhelming support from high school girls.
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1995年
（平成7年） |
Launched Pansiron Trim, a gastrointestinal medicine.
Introduction of a large switch OTC to improve gastrointestinal motility.
Launched Rohto C Cube, a contact lens solution.
Entered the contact lens market.
Launched quasi-drug "Mentholatum AD Medicated Bath Liquid" released.
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1996年
（平成8年） |
Launched medical ovulation test kit "do test LH."
Mentholatum (China) Pharmaceuticals Co., Ltd..
Established joint venture PT. Rohto Laboratories in Indonesia.
The first manufacturer and seller of intraocular lenses in ASEAN.
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1997年
（平成9年） |
Established Rohto-Mentholatum (Vietnam) Co., Ltd. in Vietnam.
Introduced "Sebamed" medicinally skincare products into Japan market.
Launched ROHTO Zi Flash eyewash.
We proposed a new eye care routine.
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1998年
（平成10年） |
Vietnam factory completed. Production of eye drops and dermatological preparations begins.
Launched acne medication "Mentholatum Acnes".
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1999年
（平成11年） |
We are celebrating our 100th anniversary.
Yasukuni Yamada becomes chairman and Kunio Yamada becomes president.
Launched Rohto IQ contact lenses.
Entered the contact lens market.
Hand cream "Mentholatum Medicated HAND VEIL" released.
Ueno Techno Center, which houses an eye drop factory, research laboratory, and logistics center, is completed.
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