1899-1969

The era of Yamada Yasumin Pharmacy

1899
(1899)
February 22

Shintendo Yamada Anmin Pharmacy was founded in Osaka with capital of 3,000 yen.

Gastrointestinal medicine "Ikatsu" is released.

Yasutami became convinced that "the root of all diseases lies in the stomach," and felt that the release of an effective gastrointestinal medicine was what Japan needed going forward.
Ikatsu was launched under the name "a formulation jointly formulated by the five major military physicians" and sales grew steadily.

Stomach activity
1909
(1909)

After the end of the Russo-Japanese War, trachoma became prevalent and demand for eye drops increased.

"ROHTO Eye Drops" Launched ROHTO's first eye drops product.

It was prescribed by Dr. Toyotaro Inoue, an authority in the ophthalmology field at the time, and the product name was named after his mentor, Dr. Rothmund.

ROHTO Eye Drops
1931
(1931)

ROHTO Eye Drops are released in a new container: a dropper-style double-mouth eye dropper bottle.

It has revolutionized the eye drops industry.

ROHTO Eye Drops

The era of Rohto Pharmaceutical

1949
(1949)
September 15

ROHTO Pharmaceutical Co., Ltd. is established.

President: Teruo Yamada. Capital: 10 million yen.

company flag
1952
(1952)

ROHTO Peni-my are released.

The radio commercial was extremely effective and became a huge hit.

Penimy Eye Drops
1954
(1954)

Gastrointestinal medicine "Siron" is released.

Thanks to effective radio and newspaper advertising, the product became an unprecedented hit, selling 3.3 million units per month.

Siron
1959
(1959)

The current head office and factory were completed in Ikuno-ku, Osaka City. At the same time, the fabric construction site and other facilities were relocated.

The comprehensive facility was founded on the concept of "Rohto Utopia," a paradise for workers, and because it was equipped with cutting-edge production facilities, it was included in Osaka City's industrial tourism course, attracting many visitors every day.

Law Utopia
1961
(1961)

Listed on the Second Section of the Osaka Securities Exchange.

1962
(1962)

Pansiron, a gastrointestinal medicine, is released.

From this time onwards, we began to actively use television commercials.

Listed on the Second Section of the Tokyo Stock Exchange.

Pansiron
1964
(1964)

V-Rohto eye drops launched.

The first formula in Japan containing aspartic acid addresses tired eyes and lays the foundation for the V Rohto brand.

Listed on the First Section of the Tokyo and Osaka Stock Exchanges.

V-Funnel
1965
(1965)

Yamada Swimming Club was established.

President Teruo Yamada invested his personal fortune in the founding of the company to revive swimming in Japan, and it later produced a gold medalist at the Munich Olympics.

1967
(1967)

Gastrointestinal medicine "Pansiron G" is released.

We have responded to the diversifying needs for gastrointestinal medicines.