1949 (1949) September 15 |
ROHTO Pharmaceutical Co., Ltd. is established.
President: Teruo Yamada. Capital: 10 million yen.
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1952 (1952) |
ROHTO Peni-my are released.
The radio commercial was extremely effective and became a huge hit.
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1954 (1954) |
Gastrointestinal medicine "Siron" is released.
Thanks to effective radio and newspaper advertising, the product became an unprecedented hit, selling 3.3 million units per month.
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1959 (1959) |
The current head office and factory were completed in Ikuno-ku, Osaka City. At the same time, the fabric construction site and other facilities were relocated.
The comprehensive facility was founded on the concept of "Rohto Utopia," a paradise for workers, and because it was equipped with cutting-edge production facilities, it was included in Osaka City's industrial tourism course, attracting many visitors every day.
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1961 (1961) |
Listed on the Second Section of the Osaka Securities Exchange. |
1962 (1962) |
Pansiron, a gastrointestinal medicine, is released.
From this time onwards, we began to actively use television commercials.
Listed on the Second Section of the Tokyo Stock Exchange.
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1964 (1964) |
V-Rohto eye drops launched.
The first formula in Japan containing aspartic acid addresses tired eyes and lays the foundation for the V Rohto brand.
Listed on the First Section of the Tokyo and Osaka Stock Exchanges.
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1965 (1965) |
Yamada Swimming Club was established.
President Teruo Yamada invested his personal fortune in the founding of the company to revive swimming in Japan, and it later produced a gold medalist at the Munich Olympics.
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1967 (1967) |
Gastrointestinal medicine "Pansiron G" is released.
We have responded to the diversifying needs for gastrointestinal medicines. |