| 1970 |
Launched "Kodomo V ROHTO,"
an eye drops product for children which was a strategic product intended to expand the children eye drops market.
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| 1973 |
Launched "Namida ROHTO,"
an artificial tear eye drops product, in novel and innovative container was designed with the image of tears.
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| 1975 |
Acquired Mentholatum trademark rights from The Mentholatum Company, Inc. (USA).
Launched "Mentholatum Ointment" and "Mentholatum Medicated Lip," a lip balm.
Explored skincare market with the intention to make this brand the company’s third key-product field.
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| 1977 |
Yamada Science Foundation established. |
| 1978 |
Kiro Yamada and Yasukuni Yamada appointed chairman and president.
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| 1979 |
Launched "Mentholatum Medicated Campus Lip,"
the first stick-type lip balm targeted the youth.
Launched "New V ROHTO" eye drops.
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| 1983 |
Launched Medicated "Campus Lip" lip balm.
The slim and fashionable container made it a top-selling product at a record sales level of domestic 4 million units and overseas 6 million units one year.
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| 1985 |
Launched "Checker" pregnancy test kit.
This is the first pregnancy test kit product sold in pharmacy.
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| 1987 |
Launched "ROHTO Alguard" eye drops for allergic diseases.
A new market explored with its feature of mitigating eye itchiness.
Launched "ROHTO Zi," which became synonymous with the youth eye drops products.
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| 1988 |
Purchased The Mentholatum Company Inc. (USA) and acquired management rights.
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| 1990 |
Launched Mentholatum AD Cream,
a product that explore the middle-aged market with its feature of mitigating itchiness caused by dry skin.
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| 1991 |
Established The Mentholatum (Zhongshan) Pharmaceutical Co., Ltd. in Zhongshan, Guangdong province, China.
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| 1993 |
Launched "Dotest hCG," a pregnancy test kit originally developed by ROHTO.
Launched "Pansiron Now," a chewable-type gastrointestinal medicine.
Launched "SUNPLAY Sunscreen Cream" to fully participate in the suncare market.
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| 1994 |
Launched "ROHTO Zi: Lycee,"
a successful eye drops product among high school girls.
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| 1995 |
Launched "Pansiron Trim,"
a medicine that improves gastrointestinal function.
Entered the new field of contact lens market with "ROHTO C Cube," a contact lens care solution.
Launched "Mentholatum AD Medicated Bath Liquid."
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| 1996 |
Launched Dotest LH, an ovulation prediction kit.
Mentholatum (Zhongshan) Pharmaceutical Co., Ltd. Started production and sales of "New V ROHTO Plus" eye drops in China.
Established P.T. ROHTO Laboratories Indonesia.
Production and sales of intra-ocular lens began as the first in ASEAN countries.
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| 1997 |
Established ROHTO-Mentholatum (Vietnam) Co., Ltd.
Introduced "Sebamed" medicinally skincare products into Japan market.
Launched "ROHTO Zi Flush," an eye wash product.
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| 1998 |
Vietnam Plant completed, and began production of eye drops and skincare products. |
| 1999 |
Celebrated 100th anniversary.
Yasukuni Yamada and Kunio Yamada appointed chairman and president.
Launched "Flex Power," a health supplement and entered into mail order marketing.
Launched "ROHTO I.Q." contact lens.
Ueno Techno Center completed, and began operation of eye drops production, R&D and logistics hub.
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