Hint Sometimes Lies in What We Cannot See
A hundred and seven (107) years have passed since Rohto Pharmaceutical
developed its first eye drop.
We continued to support the joy of seeing through considering thoroughly
the important sensory organ called the eyes.
Just like how the founder Yasutami Yamada supported the establishment of
a blind school, we are also believing to support the idea that there are
values in the things that we cannot see.
Such belief has allowed us to continue supporting the nursing of guide
dogs and blind soccer, a sport for the blind.
The convenience of the present day allows us to see through almost everything.
However, we wonder if the truly important things that we had lost sight
of do exist in the world of blindness.
Rather than one-way supporting the visual impairment, there should be many
things that we can learn instead by interacting with such world.
Rohto Pharmaceutical's new vision of continuing to support the eyes lies
in a society where both worlds coexist and help one another.
The Importance of Eyes
Ever since founder Yasutami Yamada established the first blind school in
Nara (present Nara Prefecture Blind School), Rohto Pharmaceutical has continued
to support those with visual impairment. At the present, Rohto provides
various types of support including the Japan Blind Soccer Association and
Japan Eye Mate Association that promotes widespread of guide dogs.
The speed of the ball that races back and forth the wide soccer field is
no different from ordinary soccer. The only difference is that the ball
is not chased by sight, but sound. The overwhelming speed and teamwork
will surely exceed one's imagination.
Eye Mate, nurturing of guide dogs
Eye Mate refers to dogs that qualify to be one's eyes by passing rigorous
amount of walking tests.
They go on to be guide dogs by a miraculous matching with their partners.
Rohto provides support so that people can walk happily with their newly
encountered Eye Mate.
Such support is provided by the Karugamo Fund launched in 2003. At 390
yen per donation (39 is pronounced much like thank you in Japanese, hence
the amount), funds raised by employees and from the company are used in
various activities each year including welfare and environment.
Through such support, we will continue to aim for a new world that cherishes,
imagines and learns from the world where vision does not matter.