Areas of Strength

3 Basic Positions to Create New Products

Discover consumer needs and create truly desired products
Reflect consumers’ voices to product development

Develop product with new idea based on extensive technical know-how
Create highly effective products with added-value

Highly advanced R&D system based on evidence
Pursue co-development with professional to produce highly effective and safe products

3 Columns to Support "High Quality & Efficiency"

Ueno Techno Center: concentrating leading-edge technology and various functions
Submitted FDA Part 11 as the first among Japanese pharmaceutical companies; obtained ISO9001/13485 aiming for globalization

Osaka Plant: pioneer of manufacturing
Source of manufacturing technology continuing to accumulate experience and know-how for the future

Contract Manufacturing: high-level manufacturing with technological capabilities
Providing better products to more customers

3 Approaches to "Rohto-style Marketing Strategy"

Deeply involved direct in-store follow up
Proposing effective "shopping place" by information sharing and role sharing

Powerful multi-channel marketing (wide distribution coverage)
Providing different strategies and varieties of products for each channel

Communication strategy responding to changes of the times
Introducing new communication strategy responding to changes in customers' lifestyle and information behavior