Introducing ROHTO’s corporate philosophy, values and identity.
Corporate Philosophy
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For the people to enjoy their fulfilled and happy life, the Company takes the greatest responsibility to contribute to their mental and physical health continuously, and to attain such responsibility, the Company endeavors to operate its business from a long-term perspective and generate value.
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Being fully aware of its mission as a public organ, the Company endeavors to cooperate with all persons surrounding the Company to solve social issues and share with them all benefits gained through such efforts.
Chapter 1, Article 2 of the Articles of Association
ROHTO's Seven Pledges
We committe to not only to the healthy mind and body, but also to the health of society, thereby improving the world better.We create unique and new products that go beyond common sense and deliver health worldwide.
The "Seven Pledges" are the ideas we value in our daily work.
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We work wholeheartedly to support society, to help create a better world.
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To this end, we are resolved to learn with humility and strive continuously toward self-improvement.
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We place the highest importance in earning the trust and respect of our colleagues and our external business partners.
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We take pride in our corporate culture that fosters lofty ideals, stirs passionate debate, and generates energetic actions.
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We delight in constantly challenging each other to create waves of happy surprises for our customers worldwide.
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Our people are our greatest asset. Our hard working culture, spirit of close cooperation, determination, passion, and leadership provide the fuel that drives the company.
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We firmly pledge to serve the people, the society, and the environment, and are thankful for our meaningful existence.
ROHTO's Corporate Slogan
We are a company rooted in people.
The extended stroke of “R” in our logo depicts the passion that emerges from people.
We use that power to move people’s hearts, making the world healthier and happier.
Representing wisdom with blue and passion with red, we will continue to evolve dynamically and flexibly with enthusiasm.
We aim to be a company where employees work from the heart
to move the heart of the consumers,
to make people happier, and to make the future brighter.
ROHTO's history has been built upon the collective efforts of each one of our staff members, who has enthusiastically tackled challenging tasks.
In today’s increasingly automated and efficiency-driven society, we ask ourselves, “What is it that only humans can do?” Our new slogan reflects the values that each of us must continue to uphold to build a better society.