Introducing ROHTO’s corporate philosophy, values and identity.

Corporate Philosophy

  1. For the people to enjoy their fulfilled and happy life, the Company takes the greatest responsibility to contribute to their mental and physical health continuously, and to attain such responsibility, the Company endeavors to operate its business from a long-term perspective and generate value.

  2. Being fully aware of its mission as a public organ, the Company endeavors to cooperate with all persons surrounding the Company to solve social issues and share with them all benefits gained through such efforts.

Chapter 1, Article 2 of the Articles of Association

ROHTO's Seven Pledges

We committe to not only to the healthy mind and body, but also to the health of society, thereby improving the world better.We create unique and new products that go beyond common sense and deliver health worldwide.
The "Seven Pledges" are the ideas we value in our daily work.

  1. We work wholeheartedly to support society, to help create a better world.

  2. To this end, we are resolved to learn with humility and strive continuously toward self-improvement.

  3. We place the highest importance in earning the trust and respect of our colleagues and our external business partners.

  4. We take pride in our corporate culture that fosters lofty ideals, stirs passionate debate, and generates energetic actions.

  5. We delight in constantly challenging each other to create waves of happy surprises for our customers worldwide.

  6. Our people are our greatest asset. Our hard working culture, spirit of close cooperation, determination, passion, and leadership provide the fuel that drives the company.

  7. We firmly pledge to serve the people, the society, and the environment, and are thankful for our meaningful existence.

ROHTO’s Corporate Identity


ROHTO’s NEVER SAY NEVER means that we will continue to challenge the future by focusing on moving forward and taking on challenges, while exceeding the frame of perceived wisdom to make the world a healthier place.

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