As a Leading Eye Care Company
ROHTO Pharmaceutical has engaged in various researches together with universities and medical institutions for more than 100 years, focusing on the eyes with the desire to make people healthy. As a leading OTC eye care company, we are committed to reexamining eye health issues faced by people around the world, and will strive to contribute to the “Joy of seeing” beyond national borders.
Eye Care Support in Developing Countries
Appropriate eye care for indigenous peoples in remote areas. The “Joy of Seeing” has no borders
To help indigenous Brazilian communities where people could not easily receive eye care treatments, we continue to support the “Amazonian Cataract Project,” which has been ongoing for more than 20 years. Several medical camps are held each year to improve quality of life in remote areas.
Ophthalmos ROHTO is contributing to healthcare beyond regional and ethnic barriers by participating through volunteer staff and providing instruments and products for cataract surgeries free of charge.
Giving the “Strength to See” to more people through provision of free intraocular lenses
PT. ROHTO Laboratories Indonesia, established in 1996, is the first company in the ASEAN region to manufacture and sell intraocular lenses (IOLs), for cataract surgeries. The company overcame challenges such as the difficulty in getting local ophthalmologists to understand the quality of its intraocular lenses, and now sells its products in 15 countries, including Indonesia. We believe that IOLs, which can reduce the number of people with loss of vision caused by cataracts, are an important business that also leads to social contribution. We are actively developing support for “vision,” including conducting charity cataract surgeries (offering free IOLs) in collaboration with ophthalmologists.
Creating the custom of taking care of eyes with our customers
Vietnam was the first country in which we developed an overseas market from scratch, and we established a local office in 1996. While there is no culture or custom of using eye drops as health care medicine, we continue to conduct educational activities to promote the importance of eye care and free eye examinations for schools and the general public. We also support the free cataract surgeries provided at eye hospitals that are committed to sustainable business models.
Joy of Seeing Project : Social Eye Health Initiative by ROHTO Mentholatum group
The well-being of people at the heart of Joy of Seeing
Bringing the Joy of Seeing to as many people as possible in the world!
The well-being of people at the heart of Joy of Seeing
"Joy of Seeing" is a global social project initiated by the ROHTO-Mentholatum group, promoting eye health for everyone around the world.
The project comprises a series of activities in several countries and regions aimed at raising awareness and supporting local eye healthcare initiatives. ROHTO released first its eye drop in 1909 to treat epidemic eye diseases, a major social issue at that time.
Since then, we have been providing eye care products and services, along with a consistent social contribution activity for many years.
The "Joy of Seeing" project is an initiative launched by our group, united across borders, to further contribute to people's eye health by collaborating with stakeholders in various regions.
Theme 1: Children's Eye Health and Myopia
In this project, we have set "Children's Eye Health and Myopia" as the first major action theme, as Myopia is a serious health problem that is spreading worldwide, with a particular increase in Japan and Asia.
Our goal is to support children and their guardians in protecting their eyes and allowing them to experience the joy of seeing.
- Period : 2022 to 2025 (tentative)*
- Main activities: Awareness activities, workshops, free eye check-ups etc.
- Main areas: Asia, Africa
Global outcome of the project
Children's Eye Health and Myopia
Throughout 2022, the project focused on raising awareness about children's
eye health and myopia. Through activities, seminars and several workshops
and free eye check-ups, we empowered children in understanding eye health
and acquiring the daily simple gestures to protect one's eyes.
9 areas involved
- Hong Kong
- South Korea
Almost 300,000 people attended the events*1
Over 443,000 booklets*2 distributed
Over 286,000 children received free eye check-ups
Over 320,000 individuals were reached through social media
Over 300 pairs of glasses were provided to children in need
*1 Awareness-raising events which is conducted outdoors, in schools and other facilities or online
*2 Awareness/ Educational booklets on children's eye health and myopia
Booklet in English
*Distributed in some Asian countries above.
Together with our Business Partners
As part of our activities to support the “Joy of Seeing” for people around the world, we have been donating to eye care support activities in Asian and African countries in cooperation with our business partners since 2016. This is an initiative in which the Company and our retail business partners work together as “social partners” in social contribution activities that transcend business boundaries. Cataracts are the leading cause of blindness in the world, and tens of millions of people are thought to be blind today. In Japan, the rate of blindness due to cataracts has become very low due to advances in surgical treatment. Globally, however, many people are losing their sight due to cataracts, not only because of poverty, but also because they are not properly screened and diagnosed due to lack of medical personnel and equipment, or unable to receive treatment due to poor surgical techniques. In fiscal 2021, the sixth term, we matched a portion of the sales of eye drops made by 11 social partners during the period and donated 1,008,910 yen to an organization engaged in international eye care support activities. As a member of the healthcare industry, we take a sense of mission and pride in our support activities, and will continue to implement them.
Recipients of Support
Using the Smart Eye Camera, a portable ophthalmic examination device, the company conducted examinations together with local partners in South Africa and the Republic of Malawi. The Company also took an active role in examining patients at the Japan International Eye Hospital in Vietnam during free cataract surgery volunteer work.
Asia Prevention of Blindness Association (NPO)
The organization works to ensure that as many people as possible in Asian countries that lack adequate eye care and suffer from poverty and blindness do not lose their sight. In Vietnam, Myanmar, and Laos, it has provided free cataract surgeries, etc. to approximately 1,000 patients to date.