1899～1969 On February 22, 1899, Anmin Yamada founded Shintendo Yamada Anmin Pharmacy with capital of 3,000 yen and started sales of "Ikatsu," a gastrointestinal medicine.This is the beginning of ROHTO Pharmaceutical Co., Ltd. 1970～1999 ROHTO acquired the Mentholatum trademark rights from a US company, The Mentholatum Co., Inc. This acquisition provided ROHTO with a foothold in entering the skincare market in a bid to make the Mentholatum brand into a third pillar of business and also becoming a global company. 2000～ After year 2000, Rohto continued to launch new skincare brands including Obagi and Hada-Labo and expanded its business domain to health and beauty care.